That was the message shared by Mr. Phan Quy Phuong, Vice Chairman of Hue City People’s Committee, at the seminar themed “Green Transition and Strategy to Attract Industrial Investment in Hue City”, co-organized on September 19th by Tuoi Tre Newspaper, the Packaging Recycling Alliance Vietnam (PRO Vietnam), and Hue City People’s Committee. Attending the seminar was Mr. Nguyen Van Phuong, Deputy Secretary of the City Party Committee and Chairman of the Hue City People’s Committee.

Amid moss-covered rooftops and the quiet waters of the Huong River, or wandering up Thien An Hill, Vong Canh Hill, and into the tombs of the Nguyen emperors… a young woman with the nickname Hoang Trinh Phan has made a significant presence across social media platforms, sharing stories about heritage. Her “heritage storytelling” page has attracted thousands of viewers and followers, not only for her charm but also for the wealth of essential knowledge about cultural heritage that she brings to the public and the community.

Hue City has recently become the starting point for a campaign to strengthen the implementation of a smoke-free environment in restaurants, hotels, and public attractions. This is expected to be an important step to elevate the image of a green, clean, and civilized city in the eyes of both locals and tourists.

In the journey to brand itself as “Hue - a heritage city, a green, attractive, and high - end destination” on the global tourism map, Hue is boosting its promotional efforts, particularly by spreading the beauty of its landscapes, culture, and people through international media channels.

This year’s National Day holiday lasts four days, and many tourists have chosen Hue as their destination to explore, discover, and experience. The lively atmosphere at local attractions and tourist sites has left unforgettable impressions on visitors from near and far.

On the morning of August 29, Phu Xuan University organized the “PXUni Job Festival 2025”. The event saw the participation of nearly 20 leading enterprises in various fields, offering over 500 attractive job opportunities for students and workers.

On the morning of August 18, the People's Committee of Phu Loc Commune, in collaboration with Hue City Department of Health and a sponsoring unit, launched a safe swimming class for children aged 6 to 15. The class attracted 300 participating students, divided into 15 groups.

On the occasion of the 80th anniversary of the August Revolution’s Victory (August 19, 1945 - August 19, 2025), and National Day (September 2), Hue Monuments Conservation Center will offer ticket exemption for Vietnamese citizens for 2 days, including August 19 and September 2.

Alongside public museum institutions, the system of private museums in Hue is considered a highlight in promoting cultural and heritage values and has become an attractive destination on the tourism map. However, the establishment of tours still depends on each museum’s own approach.

Market analysis plays an important role in the work of tourism development. The results released from the analysis help the tourism sector and the businesses working in this field develop appropriate strategies, and create tourism products and services that closely match the market demand. This is an urgent requirement if Hue tourism wants to expand its market and reach effective tourist attractions.