The beginning of summer is considered the start of the peak season for domestic tourists. It is also the time when Hue is striving to maintain and attract international visitors. By developing programs under the “Four-season Festival” orientation, this summer’s festival will feature many unique and captivating activities to attract tourists.

Dozens of displaying booths promoting the culture and tourism of provinces and cities across the country gathered in Hue to participate in the exhibition themed “Space for Tourism, Cultural Heritage, Landmarks, and Traditional Handicraft Products of Vietnam”.

From April 26 to May 2nd, the Imperial Citadel will become the center of a series of special cultural - artistic activities with the theme “The Imperial Citadel shines, the royal flowers converge”, promising to attract thousands of tourist arrivals during the April 30 - May 1st holidays.

As part of the plan to organize the National Tourism Year and Hue Festival 2025, the spring festival - “Spring of the Ancient Capital” has many unique programs and activities. Not only are there festival activities in the city center, but in the land on the majestic Truong Son mountain range, the “Spring Colors of A Luoi Highlands” festival would create more highlights and impressions for visitors to Hue this March.

During the April 30 - May 1 holiday period, employees will benefit from an extended five-day consecutive vacation. Forecasts predict domestic tours will attract many visitors. Local tourism authorities, travel agencies, and hotels have prepared numerous products and services, ready to welcome tourists.

On the morning of March 29, “A Luoi Highland Spring Colors Festival” 2025 officially opened at the Communal House in the Ethnic Minority Culture Village of A Luoi District (Hong Thanh Commune). The event attracted a large number of ethnic minorities and tourists from both inside and outside the province to experience the unique cultural space of the mountainous region.

On the morning of March 16, the 2025 National Swimming – Diving Championship for the 25m pool officially kicked off at the pool of the Hue City Sports Center (No. 2 Le Quy Don St.), attracting the participation of a great number of athletes and audiences all over the country.

With the theme “Shaping the Future," Open Day Festival 2025, organized by Hue College, attracted more than 2,300 students from secondary schools across Hue City, along with participation from various organizations and businesses.

The ceramic art camp titled “Hue with Uncle Ho” officially opened on the afternoon of March 10th at Ngoc An Ceramic Space (108 Le Ngo Cat Street, Thuy Xuan Ward, Thuan Hoa District), attracting a large number of artists.

Developing high-tech techniques is an important factor in attracting patients for medical examinations and treatments while also building a strong reputation for medical centers.