Discovered and introduced by the American news agency CNN, Hue's salted coffee has truly created a fever in 2024. What has made this attractive drink so famous?

During the journey to Hue at the beginning of the Year of Snake, many tourists consider the Hue Imperial Citadel as a must-visit destination. Despite the cold weather with occasional rain and sunshine, tourists still want to spend much time checking-in the Royal Citadel and immerse themselves into various activities to gain vivid feelings about the traditional Tet in the Ancient Capital.

To attract more tourists and diversify the international tourist markets, efforts to promote, seek out and expand markets, and develop flight routes are crucial alongside the development and improvement of tourism products and services.

Along with innovations in investment promotion activities, the government’s support in promoting projects acts like a “magnet” attracting foreign direct investment (FDI) enterprises to Thua Thien Hue (now known as Hue City) (*).

On the afternoon of January 3rd, the Department of Tourism held a conference to review its activities in 2024 and outline tasks for the tourism sector in 2025. Attending the event was Mr. Ha Van Sieu, Deputy Director General of Vietnam National Administration of Tourism.

The application of Artificial Intelligence (AI) to develop TikTok sales channels and brand building was the content of a training program organized by the Provincial Investment Promotion and Business Support Center on December 20 to 21. The event attracted nearly 70 businesses.

On December 14, the 19th National Congress of Cardiology officially commenced, attracting 2,200 delegates and members from both domestic and international locations. With the theme “Cardiology in the New Era: A Pathway to the World,” the congress features numerous activities, and lasted until December 15.

On December 11, the leader of the Provincial Department of Culture and Sports announced that Thua Thien Hue has been honored as one of the top 10 localities leading the Production Attraction Index (PAI) and film production environment in Vietnam.

Travel companies have begun offering At Ty Tet holiday tours with attractive promotional programs. This year, travel trends in Tet are expected to see significant changes.

Thua Thien Hue becoming a centrally-governed municipality is an important milestone that opens up many opportunities for investment promotion and attraction activities.