On January 17, the counseling booth of the University of Medicine and Pharmacy, Hue University, at the 2026 Admissions and Career Counseling Fair, drew significant attention from a large number of high school students across Hue City and surrounding areas.

The year 2026 opens the 2026–2030 period, marked by increasingly fierce competition to attract resources, talent, and visitors, while Hue cannot pursue rapid urbanization or heavy industry. Hue’s path must be its own: taking heritage, culture, landscape, and ways of life as deep, distinctive, and sustainable advantages; taking creativity and experience as driving forces; and placing the people of Hue at the center of all development policies.

On the afternoon of January 2, the show “Humorous Startup Journey” was held with the startup expert Tran Thanh Tung, who is also known as Tung BT at Hue Books and Culture Space. The event attracted the participation of a large number of young people who have started, are starting, or aspire to start their own businesses…

On the morning of January 1st, in the warm sunshine on the first morning of the new year, the area around Ngo Mon Gate of Hue Imperial Citadel became lively as the Nguyen Dynasty Ban Soc ceremony was reenacted in a theatricalized format, officially opening Hue Festival 2026. The event also marked the first festival of the year, attracting a large number of local residents and visitors.

On the evening of December 27th, at the University of Medicine and Pharmacy, the Guitar Club of the University of Medicine and Pharmacy, Hue University organized “CUON” music show, attracting the attention of a large number of students and music enthusiasts.

On the evening of December 21, as part of the closing event of the National Tourism Year - Hue 2025, Ngo Mon Square - Hue Imperial Citadel transformed into a “high-energy hotspot” of music as the Mega Booming Day 2 attracted thousands of spectators and young people, who immersed themselves in the enthusiastic atmosphere of Hue Mega Concert.

Held for the first time in Hue City, the International Tea Festival - Hue 2025 (taking place from December 10th to 12th) not only contributes to honoring Vietnamese tea culture but also is expected to serve as an important starting point, laying the foundation for the formation of a profound cultural, artistic, and tourism-oriented annual event, helping enrich Hue’s identity and enhance its attractiveness.

On the afternoon of December 10, Hue City Fine Arts Association, in collaboration with the University of Arts, Hue University, organized the opening ceremony of the Fine Arts Exhibition celebrating the 74th anniversary of Vietnam Fine Arts Traditional Day (December 10, 1951 - December 10, 2025). The event attracted the participation of many artists and students.

Not only serving as a “red address” for patriotic education, the system of heritage sites related to President Ho Chi Minh in Hue is also an attractive cultural and historical tourism destination that draws visitors.

The Badminton and Table Tennis Tournament of the 10th City Sports Festival 2025 - 2026 kicked off on the morning of December 6 at the Canh buom Gymnasium (100 Pham Van Dong - Vy Da Ward), attracting a large number of athletes and spectators to compete and cheer.

After the heavy rains and floods in October and November, Hue Traditional Craft Exhibition and Experience Space, which is located at No. 15 Le Loi Street, has recently carried out decoration and renovation activities to refresh the destination. Many new products and presentations on traditional crafts have been prepared to introduce to visitors.

Hai Van Frontier Post officially opened for visitors from August 1st, 2024. Up to now, it has become an important destination for visitors visiting Hue and Da Nang.

In line with the National Tourism Year, Thuan Hoa district has been carrying out various solutions to attract tourists to visit and stay in the locality.

From the beginning of 2025, hotels in Hue have been ready with plans to welcome and serve visitors attending the events of the National Tourism Year.

Starting from the center of A Luoi town, a group of young friends led by Nguyen Van Hoang chose the Can te 2 ecotourism area as an interesting stop for this summer.

With the theme "Ancient Capital - New Experiences," the Provincial Travel Association has organized several fam trips for travel companies across the country to survey tour routes and attractions, integrating them into tour programs for promotion to tourists

Recently, the tourism industry has coordinated with functional units to strengthen management work, pay attention to tourists' feedback to promptly handle many violations.

The scene of pomelo trees laden with fruits, with the yellow-ripened pomelos dangling on the branches, attracts a great number of tourists coming to check-in and pose for photos.

The product development process must be associated with the process of upgrading the quality of facilities, techniques and services, tourist attractions, and especially the promotion of tourism destinations and products.