Hue Today Weekly, Issue No. 90, offers readers an in-depth look at the attraction and effective use of talented people, ways of honoring talent, and the shaping of idols for young people on LED screens. The issue also features timely stories on the development of the private sector, the challenge of developing tourism products in the rainy season, and the preservation of the Thai Mieu Temple relic site…

With increasingly developed infrastructure, ample land available for development, and a clear focus on attracting high-quality investment, Hue City is opening up new opportunities to welcome both domestic and foreign investors.

By hosting the International Heritage and Music Festival - Hue Wonderverse Music Fest 2026, together with a wide range of activities, events, and festivals, Hue attracted large crowds of visitors for sightseeing and cultural experiences during the National Day Holiday.

The Vietnam - Japan Local Cooperation Forum 2026 (the Forum) is expected to resolve obstacles, accelerate ODA-funded projects, attract investment, strengthen educational ties, and establish a mechanism for annual cooperation between localities of the two countries, contributing to creating momentum for Hue City’s economic breakthrough and deeper international integration.

During the September 2nd National Day holiday, Ru Cha in Hoa Chau Ward became a popular destination for local residents and visitors. The lush mangrove forest amid Tam Giang Lagoon, together with a community-based ecotourism model currently being piloted, has begun to enhance the destination’s appeal while opening up new livelihood opportunities for local residents.

On the evening of August 30, the Department of Tourism held a tourism promotion and introduction program titled ‘Connecting Heritage, Shaping the Future: Hue - Northeastern Thailand’.

Rather than simply introducing familiar destinations and famous attractions in Hue, TikTokers and Facebookers (digital content creators on TikTok and Facebook) are now offering new perspectives on the city’s tourism and people through short videos and candid reviews of their experiences. This approach is bringing Hue to life on social media while giving travelers from around the world more interesting information to inspire their own experiences in the city.

Rather than focusing on sheer visitor numbers, the Hue Monuments Conservation Center is shifting its service strategy at the Imperial City and other heritage sites toward product selectivity and enhanced visitor experiences, to attract high-spending tourists.

The exhibition, through the language of photography, aims to strengthen Hue City's cultural diplomacy and expand cooperation with diplomatic missions of ASEAN countries in Vietnam. It will also help promote Hue as a heritage city and a distinctive Festival City of Vietnam, as well as an attractive cultural and tourism destination in the Central region. ​

The first Kim Tra Ward Community Run 2026 opened on the morning of August 16, attracting more than 1,500 runners, along with a large number of officials, union members and local residents.

After the heavy rains and floods in October and November, Hue Traditional Craft Exhibition and Experience Space, which is located at No. 15 Le Loi Street, has recently carried out decoration and renovation activities to refresh the destination. Many new products and presentations on traditional crafts have been prepared to introduce to visitors.

Hai Van Frontier Post officially opened for visitors from August 1st, 2024. Up to now, it has become an important destination for visitors visiting Hue and Da Nang.

In line with the National Tourism Year, Thuan Hoa district has been carrying out various solutions to attract tourists to visit and stay in the locality.

From the beginning of 2025, hotels in Hue have been ready with plans to welcome and serve visitors attending the events of the National Tourism Year.

Starting from the center of A Luoi town, a group of young friends led by Nguyen Van Hoang chose the Can te 2 ecotourism area as an interesting stop for this summer.

With the theme "Ancient Capital - New Experiences," the Provincial Travel Association has organized several fam trips for travel companies across the country to survey tour routes and attractions, integrating them into tour programs for promotion to tourists

Recently, the tourism industry has coordinated with functional units to strengthen management work, pay attention to tourists' feedback to promptly handle many violations.

The scene of pomelo trees laden with fruits, with the yellow-ripened pomelos dangling on the branches, attracts a great number of tourists coming to check-in and pose for photos.

The product development process must be associated with the process of upgrading the quality of facilities, techniques and services, tourist attractions, and especially the promotion of tourism destinations and products.