On the evening of June 19, at Tinh Tam Lake, the Department of Tourism hosted “Thuc Thuy Show,” an art and culinary performance that serves as one of the highlights of the 2026 Hue Lotus Festival, taking place from June 19 to 21.

As part of Hue International Music Week 2026, the stage along the Perfume River once again left a lasting impression on Hue residents and visitors on the evening of June 17th. The program was supported by the French Embassy and the French Institute in Vietnam.

On the evening of June 15, as part of Hue International Music Week 2026, the stage by the Perfume River, in front of Quoc Hoc - Hue High School, continued to draw a large audience with performances by Ojos band (France), Kawanishi Natsuki (Japanese singer), as well as Vietnamese singer My Anh, and artist Matthew Ifield (Australia).

Against the backdrop of the Perfume River, the elegant melodies of Hue Royal Court Music intertwined with the youthful rhythms of J-pop performed by Japanese singer Kawanishi Natsuki, along with a series of impressive artistic performances from South Korea, set the stage for a vibrant and colorful opening ceremony of Hue International Music Week 2026 on the evening of June 13.

On the morning of June 5th, at Duyet Thi Duong Theater in Hue Imperial Citadel, Hue Monuments Conservation Center organized an experimental performance program titled “Practicing Huế music notation and the interpretation method,” drawing the attention of researchers, artisans, and lovers of traditional music.

Aedus Crew, a young and energetic dance group, is gradually making its mark on the artistic life of the Ancient capital. Behind its high-energy performances are students from the University of Medicine and Pharmacy, Hue University.

On February 13, the Party Committee, authorities, and people of Thanh Thuy Ward organized an art performance titled “Celebrating the Party, the Spring, and the Success of the 14th National Party Congress”, and the “Tet in the countryside of the Tiled-roof Bridge” program at the Thanh Toan Tiled-roof Bridge community tourism site.

After a vibrant year featuring a wide array of large-scale, culturally rich programs and activities, the National Tourism Year – Hue 2025 officially came to a close with a closing ceremony combined with a special art performance on the evening of December 20, leaving lasting impressions on local residents and visitors alike.

After three days of activities, the International Tea Festival - Hue 2025 officially concluded on the evening of December 12th with a closing ceremony and the artistic performance titled “Moon Dance of Tea Blossoms”.

Shopping is considered a supplementary factor that enhances the travel experience for tourists. The integration of shopping centers and tourism with shopping activities, art performances, and travel experiences creates new opportunities for Hue to attract and “retain” visitors.