From June 26 to 28, at 62 Trang Tien Street, Hoan Kiem Ward, Hanoi, the distinctive products, specialties, and cultural values of the Ancient Capital came together in the ‘Hue Thuong’ program, part of ‘The Vitality of Vietnamese Goods’ programme No. 8. The program not only brought the essence of Hue to the heart of the Capital, but also created a space connecting local products with consumers nationwide through a combination of in-person experiences and e-commerce.

On the afternoon of June 30, Hue Monuments Conservation Center and Hue International General Hospital signed a strategic cooperation agreement. On the same occasion, the hospital announced a VND 300 million sponsorship for the “Hue - Ancient Capital, New Experiences” Photography Contest, one of the activities within Hue Festival 2026.

More than just a place serving authentic dishes from the Ancient Capital, Hue Thuong restaurant in the heart of Osaka, Japan, has become a familiar gathering place for Hue natives living far from home. Through every delicately prepared dish, the restaurant preserves and shares the cultural values and culinary essence of Hue.

Born in 2003, H’La Vi Bkrông, an Ede student from Dak Lak Province, is in the final stage of her studies in English Language at the University of Foreign Languages, Hue University. Choosing Hue as the place to pursue her education, La Vi brought with her not only academic aspirations but also a love of music that had been nurtured since childhood.

On the afternoon of June 14th, the Hue’s ‘Heritage Doors’ exhibition opened at Kien Trung Palace in Hue Imperial Citadel, introducing the public to dozens of remarkable artworks inspired by the heritage of the Ancient Capital. The event is part of Hue Festival 2026 and serves as a major artistic highlight attracting art enthusiasts, visitors, and members of the creative community.

Thanks to the application of artificial intelligence (AI), many of Hue’s heritage values are being retold by young people in an entirely new “language”. Historic structures and symbolic cultural icons, long associated with an atmosphere of antiquity and quiet elegance, are now being brought to life through digital creations, contributing to taking Hue Ancient Capital’s image closer to young audiences.

Its tranquil atmosphere, unhurried pace of life, and poetic scenery have made Hue a favored destination for those seeking peace and serenity. Free from the noise and rush of modern life, Hue Ancient Capital seems to carry its own rhythm, slow enough for people to reconnect with themselves, yet gentle enough to soothe the burdens of everyday life.

The synergy of passion, media strength, and professional organization has helped the grassroots football movement in Hue grow remarkably both in scale and quality.

Not only honored as one of the world’s leading romantic honeymoon destinations in 2026, Hue is also increasingly becoming attractive to international visitors thanks to its safety, friendliness, and rich cultural identity. These advantages are opening up strong prospects for the Ancient Capital’s tourism sector in attracting high-value international travelers.

Young people in Hue Ancient Capital are tracing back through time to visit historic ‘red sites’, carrying forward the story of patriotism in the language of the digital generation.