According to statistics from the Department of Tourism, during the nine-day Lunar New Year of the Snake (At Ty)holiday from January 25th to February 2nd (December 26th to the January 5th in the lunar calendar), Hue welcomed an estimated 150,300 visitors, marking a nearly 37% increase compared to the same period during the Year of the Dragon Tet holiday in 2024.

According to the information announced on the night of January 31 by the Department of Tourism, in the 7-day period from January 25 to 31, 2025 (from the December 26 of the lunar Year of Giap Thin to the 3rd day of the Lunar New Year of At Ty), the number of tourists coming to Hue was estimated over 118,600 arrivals, witnessing an increase of 35% to the same period last year.

On the first day of the Lunar New Year of the Snake, heritage sites in Hue opened their doors for free, welcoming thousands of visitors to experience the festive atmosphere of the traditional Tet holiday.

On January 22nd, at Truong Sanh Palace in Hue Imperial Citadel, locals and visitors were delighted in experiencing the traditional Tet atmosphere within the royal Palace.

In 2024, Hue Museum of Fine Arts welcomed nearly 63,000 visitors to its two art exhibition spaces as well as various thematic exhibitions and cultural-artistic activities.

On the occasion of welcoming New Year and the Lunar New Year 2025, the Year of Snake, on the night of January 14, Hue City People’s Committee held a new year meeting party with the participation of international tourists, volunteers, experts, and foreign investors working in the city area.

Nurturing a dream from childhood memories, Nguyen Van He has brought his artistic vision to life on Kim Son Hill in the village of Kim Son (Thuy Bang Ward, Thuan Hoa District). Here, his unique creation, a giant airplane model, has captivated visitors with its remarkable presence.

Inside of Thai Hoa Palace - “the heart” of Hue Imperial Citadel, the exhibition titled “Thai Hoa aspiration” takes visitors immerse into the journey of exploring the deep of history and enjoying timeless cultural values.

On the morning of January 1, Hue City Department of Tourism in collaboration with the Central Region Airport Authority at Phu Bai International Airport, Phu Bai International Airport, and the Vietnam Airlines branch in Hue, along with Pacific Airlines organized a program to welcome the first flight and visitors to Hue City in 2025. Attending the event was Mr. Nguyen Thanh Binh, Standing member of the City Party Committee and Permanent Vice Chairman of Hue City People’s Committee.

In 2024, Thua Thien Hue Museum of History welcomed 55,250 visitors to the museum and its affiliated historical sites.