Investment movements promise to transform untouched lands into vibrant spaces, creating job opportunities and shifting the mindset of rural communities.

Hue City these days is becoming more bustling with the atmosphere of the upcoming Tet holiday (the Lunar New Year of the Snake). Flowers and ornamental plants have been brought to decorate the city's parks. The entire city is vibrant with flowers, and people are out taking “check-in” photos.

Amidst the vibrant and bustling atmosphere of transitioning from the old year to the new year 2025, and celebrating the historic milestone of Hue becoming a centrally-governed municipality, on the evening of December 31, the Hue Festival Organizing Committee, Hue City People's Committee, and Carlsberg Vietnam Co., Ltd. collaborated to host the Countdown - Welcoming New Year 2025 event at the intersection of Vo Nguyen Giap and Van Tien Dung streets.

Drawing from nearly 720 years of Thuan Hoa - Phu Xuan's heritage, Hue boasts a treasure trove of culinary excellence, offering a competitive advantage for tourism in the ancient capital. Becoming a centrally governed municipality brings Hue new opportunities, and alongside its fresh, vibrant identity, people will think of Hue as a culinary city where quintessence converges.

From the historical roots of Thuận Hóa - Phú Xuân nearly 720 years ago, Hue has inherited a rich culinary elite resource, offering a competitive edge for the ancient capital tourism. Achieving the status of a centrally governed municipality brings new opportunities for Hue. Alongside its fresh and vibrant developments, Hue is increasingly recognized as a culinary city where quintessence converges.

Applying digital technology in reenacting and exploring historical and cultural relics has brought various interesting and vibrant experiences to tourists, helping the heritage last with time.

Though without the vibrant flowers adorning the streets and alleys, nor the sweet confections filling every kitchen, the excitement and national pride on Independence Day remain undiminished in the hearts of every Vietnamese citizen. This sacred and eternal spirit continues to shine through the colours of the flag and the clothes worn in the rhythm of today's life.

Hue is colorful on the days near Mid-Autumn Festival. Hundreds of unicorn heads, together with accessories and props displayed for sale along the street have attracted buyers and wanderers.

By listening to the miraculous sounds of rocks, the young artist Nguyen Van Tien has allowed rocks to narrate stories of memories. Through his vibrant and delicate brushstrokes, the rocks have become conveyers of beautiful memories and memorable moments for many people.

It has been a few years since I had the chance to cross Hai Van Pass. I just thought the pass would be very deserted because, since the construction of the road tunnel, everyone chose that route for its safety and economy. However, it turns out that I was wrong, the pass remains bustling and vibrant.