Despite its abundant potential, river tourism in Hue remains underdeveloped, lagging behind its available natural resources. The lack of services, transport infrastructure, and collaboration in river tourism development have all posed significant barriers, preventing this sector from thriving.

Shopping has become one of the drives for the trips of many tourists. Together with traditional markets in Hue, the establishment of Aeon Mall Hue will promote the growth of shopping tourism and encourage travel businesses to incorporate shopping into their tours for visitors.

In 2025, Thua Thien Hue is selected to host the National Tourism Year. This is an opportunity for the tourism of the Ancient Capital to make connections and to show all of its potentials and strengths, contributing to developing its tourism and making it the main economic sector of the province.

On October 31, the Ministry of Culture, Sports, and Tourism said that it had sent a document to the People's Committee of Thua Thien Hue Province regarding the preparation of a dossier to recognize Phuoc Tich ancient village (Phong Hoa Commune, Phong Dien District) as a special national relic.

On the afternoon of October 28th, Hue Tourism College, in collaboration with Cholimex Foods, held the fifth season of the “Search for Hue Culinary Ambassadors” competition, themed “Hue cuisine - Convergence of essence,” for the year 2024.

On the morning of October 25th, the Department of Tourism, in collaboration with Chan May Port Joint Stock Company, held the inauguration ceremony for Visitor Information and Support Center at Chan May Port.

On October 25, a representative from Thua Thien Hue General Library announced that the 2024 Reading Culture Ambassador Contest, organized by the Ministry of Culture, Sports, and Tourism, has concluded and awarded prizes. Thua Thien Hue has won 3 prizes this year.

On the evenings of October 19 and 20, nearly 1,000 spectators gathered at the Song Huong Theater to immerse themselves in a music night themed “Hue Symphony - The Symphony of the Ancient Capital”. This is a unique art show, aiming to create a new and distinctive tourism product of the Ancient Capital.

In Doi village (Thuong Lo Commune, Nam Dong District), there is a special man who quietly and diligently preserves and promotes the traditional values of the Cơ Tu ethnic group. This man is Pơloong Chướch, a senior artisan who has dedicated his entire life to the craft of weaving.

On the morning of October 11th, the Department of Tourism announced that Thua Thien Hue has added another resort to its list of 5-star accommodations, marking the 10th tourism establishment in the province to meet this standard.