Recent floods and extreme weather events have severely affected the tourism industry. As a key economic sector, tourism must shift its mindset from passive response to proactive adaptation to enhance resilience against climate change.

On the afternoon of November 7th, Deputy Secretary of the City Party Committee and Chairman of Hue City People’s Committee Phan Thien Dinh, together with Standing Committee Member of the City Party Committee and Chairwoman of Vietnam Fatherland Front Committee of Hue City Nguyen Thi Ai Van, received a donation of 1 billion VND from Vietravel Tourism Joint Stock Company to support the city’s post-flood recovery efforts.

The Ministry of Culture, Sports, and Tourism has issued a document requesting Hue City People’s Committee to prioritize funding and assign Hue Monuments Conservation Center to continue reviewing the areas along the walls of Hue Imperial Citadel that are at high risk of blowing off.

On October 31st, the 2025 Golf Course Owners - Vietnam Golf Tourism Development Conference was held at Laguna Lang Co, marking a strategic milestone as government representatives, investors, and international experts agreed on a Vision 2030 for sustainable development of golf tourism - emphasizing identity and quality as the foundation of Vietnam’s national competitiveness.

A piece of good news is that in the first 9 months of 2025, Hue welcomed nearly 5 million of tourist arrivals, exceeding the 4.8 million tourist arrivals recorded in 2019. It contributed to creating a strong recovery after a period of stagnation, clearly highlighting the city’s role as the host of 2025 National Tourism Year.

On the morning of October 30, the Department of Tourism announced that the International Tea Festival - Hue 2025 will be postponed and held on December 10 - 12 due to the impact of the flood.

According to statistics, the number of visitors to Hue in the first 9 months reached nearly 5 million arrivals, witnessing an increase of nearly 63% compared to the same period. This is truly good news for Hue as the city hosts the National Tourism Year for the second time.

In Hue, the cultural value of Vietnamese tea will be honored and connected through cultural exchanges among artisans, tea masters, and brands from Japan, China, Thailand, Malaysia, Singapore, and Vietnam at Hue - International Tea Festival 2025, taking place from October 31st to November 2nd, 2025.

Hue City Department of Tourism has just presented a new function called “Tourism Narration” into the Visit Hue application. This digital technology solution offers tourists an easier way to explore and listen to stories about Hue Ancient Capital’s heritage.

The direct air route connecting Shenzhen and Da Nang has officially reopened after more than 5 years of interruption, bringing great expectations for tourism in Hue and the Central region.