Without noise and haste, the journey invites travelers to lose themselves in the timeless, contemplative, and poetic beauty of Hue along the Huong River. In recent years, this experience has been reimaged with touches of elegance: afternoon tea at sunset, dinner under the stars, and the lingering notes of traditional Hue Singings.

This year’s National Day holiday (September 2) lasts four days, providing the perfect opportunity for travelers to plan getaways. According to forecasts from the tourism sector, visitor numbers are expected to rise sharply, with independent travel and short tours emerging as dominant trends.

Hue City is promoting green transportation through practical solutions, including electric buses, public bicycles, charging stations, smart parking lots, and applications that support residents in changing their travel habits. This approach aligns with urban characteristics, laying the foundation for a city with low-emission, sustainable, and livable in.

Slow travel is emerging as a popular trend among many tourists. With its rich natural landscape, deep cultural and heritage roots, traditional way of life, and the unique warmth of its people, Hue holds many advantages for developing this form of tourism. However, to truly develop slow travel, Hue still has much work to do.

The 7-a-side Hue Premier League - Huda Cup 2025 (TPL-S5) kicked off on the afternoon of July 19 at Uyen Phuong Stadium (Tay Loc - Phu Xuan Ward). This is one of the activities under Hue Sports Festival 2025, organized by the City’s Department of Culture and Sports in collaboration with Leano Group Travel Media Co., Ltd.

According to VNA (Vietnam News Agency) reporters in Sydney, Australia’s Sky News recently published an article stating that when Australian travelers seek “meaningful cultural adventures”, Vietnam tops their list, as tourism in this Southeast Asian country offers high quality at a lower cost compared to any other popular destination.

In the radiant dawn of the lagoon region, travelers from afar sip rich, flavorful coffee while enjoying the vast, beautiful scenery of rippling waters. This fresh experience has been developed into a tourist attraction, creating a unique highlight for visitors to Tam Giang – Cau Hai Lagoon.

On the afternoon of May 30th, the Department of Tourism held a seminar on promoting Hue tourism in the South Korean market and signed a memorandum of understanding for cooperation with the Korea Association of Travel Agents (KATA).

Along with the recovery and growth in tourist numbers, the luxury travel segment within Vietnam’s tourism industry in general - and Hue’s in particular - is gradually gaining attraction. The “smokeless industry” of the ancient capital is showing many positive signs, suggesting that with proper investment, it could become an attractive destination for wealthy travelers.

Data compiled from the Google Destination Insights travel trend tracker reveals that Vietnam has the 7th highest destination growth rate globally. Notably, Hue is among the top 10 most searched cities in Vietnam by international visitors.