According to the information announced on the night of January 31 by the Department of Tourism, in the 7-day period from January 25 to 31, 2025 (from the December 26 of the lunar Year of Giap Thin to the 3rd day of the Lunar New Year of At Ty), the number of tourists coming to Hue was estimated over 118,600 arrivals, witnessing an increase of 35% to the same period last year.

The Nhat Binh ceremonial gown of Empress Nam Phuong, the memorabilia of Emperor Ham Nghi, and the bonnet of a high-ranking mandarin are “priceless” gifts donated by individuals to Hue.

In the coastal fishing villages of Phu Vang District, nearshore fishermen have begun their first voyages of the year, setting sail to welcome the sea’s early blessings.

French architectural works are considered an integral part of the cultural and historical landscape of the Ancient Capital. This has also motivated young people from the Faculty of Architecture, University of Sciences, Hue University to seek ways to contribute to preserving the image of ancient Hue.

Bridges connecting sea and traversing lagoons are constructed not only to finalize the inter-regional transportation infrastructure system but also to promote the development of coastal cities and satellite towns, fostering socioeconomic growth and improving the quality of life for residents.

During the journey to Hue at the beginning of the Year of Snake, many tourists consider the Hue Imperial Citadel as a must-visit destination. Despite the cold weather with occasional rain and sunshine, tourists still want to spend much time checking-in the Royal Citadel and immerse themselves into various activities to gain vivid feelings about the traditional Tet in the Ancient Capital.

On the first day of the Lunar New Year of the Snake, heritage sites in Hue opened their doors for free, welcoming thousands of visitors to experience the festive atmosphere of the traditional Tet holiday.

Despite the cold and rainy weather, many people in Hue continued the tradition of visiting pagodas on the first day of the Lunar New Year to worship Buddha and pray for a peaceful and prosperous year.

Ancient chrysanthemums, a symbol frequently found in heritage structures, clothing, and jewelry of the Nguyen Dynasty, have left their traces but seem to have disappeared from Hue. Meanwhile, the appreciation for these flowers continues as a quiet passion among some "scholars of Ha Thanh".

To attract more tourists and diversify the international tourist markets, efforts to promote, seek out and expand markets, and develop flight routes are crucial alongside the development and improvement of tourism products and services.