On the morning of May 20th, the Department of Tourism and NOL UNIVERSE Joint Stock Company from South Korea officially signed a memorandum of strategic cooperation to strengthen connections, promote tourism development, and enhance the distinctive value of Hue City as a destination.

Hue is becoming a fertile ground for strategic investors to set down roots.

Developing medical tourism and wellness tourism is an inevitable trend and a strategic direction for Hue City, considering its comparative advantages both locally and within the Southeast Asian region. The tourism sector of the Ancient Capital is set to focus on proper investment in wellness tourism, alongside its existing strengths in other tourism types.

Strongly improving the investment and business environment has been helping Thua Thien Hue gain a competitive advantage, and attract domestic as well as foreign investments. This also presents an opportunity and favorable conditions for the province to continue promoting investment activities with a strategic focus.