On the morning of July 6, Hue City Museum of History opened an exhibition themed “School Ao-dai” at its headquarters at 268 Dien Bien Phu Street, Thuan Hoa Ward, Hue City.

On the evening of July 5th, as part of Hue Ao Dai Week 2026, Hue City Garment Association organized the exhibition and interactive experience ‘The Story of Hue Ao Dai’, showcasing hundreds of distinctive ao dai designs.

In journalism, the mark of those in the profession is often found in a camera drenched in sweat under the scorching sun, a notebook filled with hurried notes, eyes intently following every detail of an event, or tentative footsteps through floodwaters, etc. Yet each image captures the pulse of the profession — a story of responsibility, passion and dedication.

Although Hue's wrestling team fell short of the gold medal it had hoped for at the 2026 Asian Wrestling Championships for Age Groups, the achievement tells a broader story, one of succession, training quality, and young talents steadily coming of age.

The short film ‘Trong Thuc’ (‘The Drumbeat of Awakening’) is a project created by a team of students in Hue. By approaching tuong through the language of cinema, these young people are exploring new approaches to preserving and spreading cultural heritage.

Young people in Hue Ancient Capital are tracing back through time to visit historic ‘red sites’, carrying forward the story of patriotism in the language of the digital generation.

Amid the flow of visitors experiencing the Ancient Capital, the image of Mr. Nguyen Don Long - a male tour guide (born in 1986) wearing the traditional ao dai - quietly tells the story of love for culture, spreading traditional values in a distinct Hue way.

In March, as late spring draws to a close and gives way to the first heat of early summer, the parasol trees in the Imperial Palace burst into bloom. Their canopies of soft pink-purple flowers, scattered across an ancient expanse of deep green, create a poetic and dreamlike landscape that captivates all who visit.

The remarks were made by Cao Xuan Hai, CEO and Founder of HINOKI TAMASHI Vietnam. On the occasion of his visit to Hue to attend the recently held talk “The Journey of Vietnamese Lacquer from Heritage to the Future 1930 - 2030,” he took time to speak with the correspondent of Hue Ngay Nay Cuoi Tuan (Hue Today Weekly), sharing an engaging story about the potential to become Vietnam’s hub for lacquer art creativity.

“Vietnam Could Become the World’s Lacquer Art Innovation Hub” is the headline of an article written by Ngoc Ha, developed through a story, that connects with guest speaker Cao Xuan Hai, CEO and Founder of HINOKI TAMASHI Vietnam.