More than just souvenir products, many heritage sites in Hue are being “refreshed” with products that showcase the distinctive cultural identity of the imperial court.

The “Imprints of Hue Buddhist Heritage” exhibition, part of a series of activities celebrating Vesak 2570 of the Buddhist calendar (2026 Gregorian calendar), officially opened on the afternoon of May 24 at Lieu Quan Buddhist Cultural Center (15A Le Loi Street, Thuan Hoa Ward).

Alongside cross-border trade promotion efforts and initiatives to showcase products at major trade fairs and exhibitions across provinces and cities, relevant departments and agencies have actively prioritized encouraging businesses to participate in locally organized trade promotion activities.

Following its success in Hue, representative paintings by Emperor Ham Nghi will be showcased to the public in Hanoi in late April 2026.

With the exhibition themed “Hue's intangible cultural heritage - Inspiring creativity and development”, Hue City Museum of History showcased the cultural beauty and artistic essence of the Ancient Capital to domestic friends.

Dozens of paintings, considered rare treasures by generations of Hue’s renowned artists, have just been unveiled to the public. These works are now displayed at Lebadang Art Space of the Hue Museum of Fine Arts (No.15 Le Loi Street, Thuan Hoa Ward). The 75 pieces showcased in this exhibition belong to an art collection that the Museum has patiently and devotedly gathered over many years.

To the tune of soothing music, models and beauty queens from many countries around the world delivered an impressive and captivating fashion show right on the stage in front of the Noon Gate, inside Hue Citadel.

Mega Booming - Hue 2025 is set to return on a larger scale, featuring a star-studded lineup of artists and aiming to captivate the young generation and music enthusiasts. This artistic showcase will be part of the closing ceremony of the National Tourism Year - Hue 2025.

On the evening of September 5th, the Department of Science and Technology (S&T) organized an exhibition to showcase Science and Technology products, commercially potential products, and trademark-protected products in 2025. The exhibition is part of activities to promote the development of the Science and Technology market and to respond to the National Tourism Year 2025; the exhibition runs for two days, from September 5th to September 7th.

Gala hip-hop - Showcase Festival 2025 – Shining Vietnamese Smile kicked off on the night of July 20 at the square opposite Quoc Hoc Hue High School for the Gifted. The event was part of the “Hue Sports Festival 2025” series, which was organized by Hue Media & Event Co., Ltd.