On the morning of September 4, the opening ceremonies of three major international events, including the 19th International Travel Expo Ho Chi Minh City (ITE HCMC), Export Conference 2025, and the event “Connecting International Goods Supply Chain” officially took place at Saigon Exhibition and Convention Center (SECC). Hue participated in the event with the joint stall of three localities Quang Tri - Hue - Danang.

On the afternoon of August 15, Hue Newspaper and Radio - Television, in coordination with the Saigon General Clinic System, organized a scholarship award program for students who have overcome difficulties in the 2025 - 2026 academic year.

On July 3, the project “Hue - A Plastic Reduction City in Central Vietnam”, funded by WWF-Norway, in collaboration with Co.op Mart Hue (Saigon Co.op), GO! Hue (Central Retail Vietnam), and AEON Hue (AEON Vietnam) organized the event “No Plastic Bag Month” 2025.

On the evening of March 21st, Saigon Morin Hue Co., Ltd. held a ceremony to commemorate the 124th anniversary of the founding of Saigon Morin Hue Hotel. Attending the celebration were members of the Standing Committee of the City Party Committee: Mrs. Nguyen Thi Ai Van, Chairwoman of Vietnam Fatherland Front Committee of Hue City; and Mr. Phan Thien Dinh, Secretary of Thuan Hoa District Party Committee.

On the morning of January 9, the Department of Tourism in collaboration with Chan May Port Joint Stock Company and Saigontourist Travel Services Co., Ltd held a program of welcoming the first cruise ship and tourists to Hue City by sea in 2025.

Saigon Morin Hue LLC has just been honored with the Vietnam Golden Star Award 2024, and this company ranks in Top 200 typical businesses nationwide. Besides that, Saigon Morin Hue LLC is also the only business of Thua Thien Hue province to receive this award in 2024.

On the afternoon of December 18, a National Scientific Conference themed “Promoting the value of Hue traditional music in cultural and tourism development” took place at Saigon Morin Hotel. The conference was jointly organized by Thua Thien Hue Provincial Union of Science and Technology Associations and relevant agencies.

On the afternoon of November 22, the Department of Tourism collaborated with Saigon Times Online held a ceremony to announce and honor the “Top 9 Impressive Tourism Products of Hue”.

On November 11th, Hue University of Medicine and Pharmacy, Hue University and the Hospital of Hue University of Medicine and Pharmacy welcomed the Alliance for Smiles Organization and the Rotary Club of Saigon to launch a surgery program for children with cleft lips and palates.

I was quite surprised to learn that milk sweet soup is a dessert originating from Hue, not a new snack from Saigon - where dairy ingredients are quite popular in delicious dishes for young people.