Market analysis plays an important role in the work of tourism development. The results released from the analysis help the tourism sector and the businesses working in this field develop appropriate strategies, and create tourism products and services that closely match the market demand. This is an urgent requirement if Hue tourism wants to expand its market and reach effective tourist attractions.

Bui Hoang Dai Duong, a student at Quoc Hoc - Hue High School for the Gifted, recently brought pride to his hometown by winning a Silver Medal at the 2025 International Biology Olympiad (IBO). Behind the glory lies a tireless journey of perseverance and overcoming challenges to reach a big dream.

On July 27, the Tourism Department announced that the number of tourists visiting Hue in the first 7 months of 2025 exceeded 4 million arrivals, significantly higher than that of 2024, which reached 3,9 million arrivals.

The companionship of UNESCO and the international community has not only helped Hue’s heritage overcome difficult times but also gradually brought the preservation efforts of Hue’s heritage to reach international standards.

More than a year after the initial land clearing and village-building efforts, a new homeland for settlers from Hue City gradually began to take shape in the southernmost reaches of Lam Dong province. Around 3,000 households with thousands of residents were starting to settle into their new lives.

To provide the activities of the National Tourism Year - Hue 2025 to tourists, the tourism industry of the Imperial Ancient Capital, along with other units and businesses, has developed a plan to promote and introduce the events in a focus way, reaching both domestic and international markets.

Thanks to technology, many delicious dishes from Hue have transcended the borders of their homeland. The unique flavors of the ancient capital are now finding their way to the East and the West, driven by the rise of e-commerce and the entrepreneurial spirit.

On October 11, representatives of the Hue Museum of Fine Arts’s leaders informed that after their meeting, the Art Collection Appraisal Council of the museum reached a consensus to suggest the Provincial People’s Committee to collect 4 artworks in 2024.

With advantages in scenery, cultural heritage, and the ancient, tranquil beauty of temples, palaces, relics, and architecture, Hue is becoming a destination of choice for filmmakers. This also presents an opportunity for cinema to expand Hue's tourism reach.

Phu Son Waste Treatment Plant (in Phu Son commune, Huong Thuy town) was invested in and built by EB Environmental Energy Ltd. Co. at a cost of roughly 1.7 trillion Vietnamese dong. The plant officially commence operations at the end of January 2024, playing an crucial role in effectively addressing the waste management issue and ensuring environmental hygiene in Thua Thien Hue province - a pressing concern for the community as landfills in Thuy Phuong have reached capacity, disrupting residents’ lives with foul odors emanating from overflowing landfills.