Rather than focusing on sheer visitor numbers, the Hue Monuments Conservation Center is shifting its service strategy at the Imperial City and other heritage sites toward product selectivity and enhanced visitor experiences, to attract high-spending tourists.

By hosting the Hue Heritage and International Music Festival 2026 - Hue Wonderverse Music Fest 2026, which is scheduled from August 30 to September 1, alongside the National Day Holiday on September 2, Hue City is expected to witness a surge in tourist arrivals. This may lead to a local ‘fully booked’ situation at certain peak times. Drawing from the experience of the last April 30 - May 1 holiday, the local tourism sector is developing plans to enhance its reception capacity and service quality.

Green transition requires businesses to accept higher upfront costs and change the way they operate. This has led many to ask: “What do we gain in return?” In reality, however, those initial investments can translate into stronger competitive advantages, greater brand value, and access to higher-quality customer segments.

Over 3 weeks since the campaign was launched, up to now, nearly 580,000 residents across Hue have received regular health check-ups, accounting for 45.4% of the city’s population. The encouraging result marks significant progress in the implementation of the nationwide health screening program, helping detect diseases at an early stage, improve the quality of healthcare services, and gradually build a synchronized electronic health records system.

Hue Today, Issue No. 480 features numerous outstanding news items, including monitoring the quality of delayed construction projects, warnings about online scams targeting young people, a veteran setting a role model in economic development, efforts to take Hue Tuong closer to visitors, and tribute activities for families of revolutionary contributors in observance of War Invalids and Martyrs’ Day…

On July 22, the University of Sciences, Hue University held a ceremony to sign a Memorandum of Understanding (MoU) with Steinbeis University NEXT of Germany, marking a new milestone in its strategy to expand international partnerships and further enhance the quality of training, scientific research, and higher education integration.

On July 20, Hue Central Hospital hosted the 7th Imperial City Eye Meeting 2026 (ICEM 2026) under the theme “From Fundamentals to Challenges in Surgery.” Taking place from July 20 - 22, the event brings together over 200 ophthalmologists, researchers, and healthcare professionals from Vietnam and abroad to discuss the latest advances in ophthalmology, strengthen international collaboration, and enhance the quality of eye care services for the public.

Hue Today Issue No. 473 brings readers a wide range of notable stories covering politics, the economy, culture, and social welfare, with in-depth features highlighting Hue City's efforts to attract investment, promote its cultural heritage, expand urban space, and improve residents' quality of life.

On July 11th, Vietnam's Ministry of Health, in coordination with Hue City People's Committee, Hue Central Hospital, and the Central Committee of the Vietnam Young Physicians Association, organized a free health screening program for more than 1.000 residents in Binh Dien and Khe Tre communes. The initiative aims to bring high-quality healthcare services closer to local communities, strengthen primary healthcare, and advance the goal of comprehensive health management for the entire population.

With its strategic geographic location, logistics infrastructure, special policy mechanisms, and commitment to green development, Hue City is positioning itself to attract high-quality investment capital. In an interview with Hue Today Weekly, Mr. Ha Van Tuan, Member of Hue City Party Committee and Vice Chairman of Hue City People's Committee, shared the city's strategic priorities and key solutions for achieving this goal in the future.