On June 4, a delegation from Hue City, led by Mr. Tran Huu Thuy Giang, Vice Chairman of Hue City People’s Committee, had a conference to meet with Chinese tourism businesses and investors in Beijing, China. The delegation also had the participation of representatives from Hue City Department of Tourism and Hue Center for Investment Promotion, Trade, and Enterprise Support.

On May 27, Mr. Tran Huu Thuy Giang, Vice Chairman of Hue City People’s Committee, had a working meeting with a delegation from CNN International Commercial, led by Mr. Phil Nelson, CNN’s Executive Vice President, to discuss a media cooperation plan in the period of 2026 - 2030, aimed at promoting the core identity of Hue to the world.

On the afternoon of May 5th in Hanoi, the Ministry of Culture, Sports and Tourism held a working session with Hue City People’s Committee on the development of culture, sports, and tourism, as well as the preservation and promotion of heritage values.

To extensively promote national territorial sovereignty and spread the image of the nation’s borderlands, the Central Commission for Information, Education and Mass Mobilization has launched the 4th National art photo contest and exhibition themed “Pride in a border strip”.

On January 29 and 31, the tourism sector of Hue and Quang Tri organized a program to introduce their local tourism and promote the opening of direct air routes in Seoul (Jan 29) and Busan (Jan 31), the Republic of Korea (RoK).

On the morning of December 27, the Department of Tourism organized a conference to promote rural tourism in Hue City.

“Promoting the value of Hue’s local specialties through experiential tourism” was the theme of a specialized workshop organized by Hue Center for Investment Promotion, Trade and Enterprise Support over 2 days, December 13 and 14.

This was a key focus at the event “Tech Startup Day: Connecting the Technology Startup Ecosystem in Hue”, organized by the Hue Innovation Hub on August 29.

As part of the World EXPO 2025 held in Osaka, Kansai (Japan), Hue City Department of Culture and Sports introduced the culture and history of Hue Ancient Capital to the world. Especially this year, Hue City is hosting Vietnam’s National Tourism Year 2025.

To provide the activities of the National Tourism Year - Hue 2025 to tourists, the tourism industry of the Imperial Ancient Capital, along with other units and businesses, has developed a plan to promote and introduce the events in a focus way, reaching both domestic and international markets.