With a new approach that shifts from ''preserving and exploiting individual monuments'' to ''connecting and leveraging the entire heritage system,'' the Project titled ''Leveraging the Value of President Ho Chi Minh Relics in Hue City for Tourism Development (2026 - 2030)'' (hereinafter referred to as the Project) also aims to address uneven heritage promotion and the lack of system-wide connectivity among historic sites.

On October 11, the 2026 National Taekwondo Dan Promotion Test was held at the sports arena at 150 Nguyen Trai Street (Phu Xuan Ward), with the participation of more than 200 coaches and practitioners from clubs across Hue City.

Through trade fairs, buyer-seller matching programs and interprovincial and regional trade events, many of Hue’s distinctive products have expanded their distribution channels and reached a wider customer base beyond the locality. Strengthening regional linkages, combined with coordinated support before and after business matching activities, is expected to lay a foundation for more sustainable markets for local products.

On the afternoon of September 24, a delegation from the Central Propaganda and Mass Mobilization Commission had a working meeting with Hue Monuments Conservation Center to discuss the preservation and promotion of Hue’s cultural heritage, traditional performing arts, and the application of science and technology in heritage digitalization.

As part of activities promoting the Vietnam - Japan Comprehensive Strategic Partnership, on September 5, in Hue, the Vietnam - Japan Center for Cultural and Educational Cooperation Promotion (VJCE) coordinated with the Consulate General of Vietnam in Osaka to organize the Vietnam - Japan Education Exchange and Cooperation Program 2026.

On the evening of August 30, the Department of Tourism held a tourism promotion and introduction program titled ‘Connecting Heritage, Shaping the Future: Hue - Northeastern Thailand’.

On the morning of August 29, a series of cultural and educational events took place at the Ngo Mon Square, including a reenactment of the Truyen Lo Ceremony from the Nguyen Dynasty, the announcement of Hue’s Heritage Promotion Ambassador, and a ceremony honoring the ‘School Honor Students’ of the 2025 - 2026 academic year.

On August 15, Vietravel Hue officially launched its 2026 Autumn Promotion Programme under the theme ‘Set off for the golden season - Welcome a thousand good things’.

On the morning of July 31, at the Southern Women’s Museum in Ho Chi Minh City, the Tran Van Khe Scholarship Foundation held the announcement and award presentation ceremony for the 2026 Tran Van Khe Awards. Notably, the Hue Royal Traditional Arts Theatre was one of only two organizations honored in recognition of its outstanding contributions to the preservation, research, and promotion of Vietnam’s traditional music.

“Hue City is committed to standing alongside businesses by fostering a transparent, convenient, and stable investment environment, while promptly addressing challenges and obstacles so that investors can confidently establish a long-term presence in the city”. That was the message delivered by Mr. Nguyen Dinh Trung, Member of the Party Central Committee, Secretary of Hue City Party Committee, and Head of the city's National Assembly Delegation, at an investment promotion discussion between Hue City and Chinese enterprises held on the afternoon of July 29th.