Rather than simply introducing familiar destinations and famous attractions in Hue, TikTokers and Facebookers (digital content creators on TikTok and Facebook) are now offering new perspectives on the city’s tourism and people through short videos and candid reviews of their experiences. This approach is bringing Hue to life on social media while giving travelers from around the world more interesting information to inspire their own experiences in the city.

On August 28, Hue Newspaper and Radio - Television, in coordination with its Youth Union, Thua Thien Hue Construction Joint Stock Company, the City Social Policy Bank, Hong Duc Bookstore, and benefactors, organized the ‘Supporting children to school - Mid-Autumn Festival for children’ and social welfare support program in 2026 in A Luoi 2 Commune.

On the afternoon of August 28, the University of Education, Hue University, held a meeting and signing ceremony with the University of Education and the Rencontres du Vietnam Organization on a 2+3 engineer training program.

On the afternoon of August 28, the Standing Committee of Hue City Farmers’ Union opened the 2026 Agriproduct Fair, featuring and promoting outstanding agricultural products and OCOP-certified products.

On the morning of August 28, Vietnam Railways Corporation (VNR), in collaboration with Quang Tri Province People’s Committee and Hue People’s Committee, officially launched the ‘Phong Nha - Hue Imperial City: A World Heritage Journey’ tourist train at Dong Hoi Railway Station. Later that day, Hue City welcomed the train and held a ceremony to mark its arrival.

On the morning of August 28, Hue City People’s Committee held a working session and signed a Memorandum of Understanding (MoU) with the United Nations Development Programme (UNDP) in Vietnam.

On the morning of August 27th, Permanent Deputy Secretary of Hue City Party Committee and Chairman of Hue City People’s Council Pham Duc Tien received and held a working session with a delegation from the Organization Commission of Salavan Provincial Party Committee of Lao People’s Democratic Republic, led by Mr. Chansilone Sisomboun, Member of the Standing Committee and Head of the Organization Commission of Salavan Provincial Party Committee.

From August 25 to 27, an intensive training program for Happy School trainers for the 2026-2027 academic year was held in Hue, bringing together a core team of education officials and teachers. The program marks an important preparatory step toward integrating the spirit and values of Happy Schools into educational institutions across the city.

Rather than focusing on sheer visitor numbers, the Hue Monuments Conservation Center is shifting its service strategy at the Imperial City and other heritage sites toward product selectivity and enhanced visitor experiences, to attract high-spending tourists.

According to the information released on the morning of August 26 by the People’s Committee of Dan Dien Commune, the locality provided financial support worth over VND 1.4 billion for locals to purchase 8 straw balers to facilitate the collection of crop residues during the 2026 summer-autumn rice harvest.