On the morning of August 22nd, to mark its 30th anniversary, Vietravel Group officially held the Soft Opening Ceremony of Hué Plaza (launching ceremony for its technical operation phase).

This year’s National Day holiday (September 2) lasts four days, providing the perfect opportunity for travelers to plan getaways. According to forecasts from the tourism sector, visitor numbers are expected to rise sharply, with independent travel and short tours emerging as dominant trends.

Hue culture with its typical characteristics of the land is portrayed through many unique cultural values such as cuisine, clothing, garden house architecture, education, music, theater, language, and poetry. These values have become great potential for Hue to become an important tourist center of Vietnam and Southeast Asia.

On the occasion of the 80th anniversary of the August Revolution (August 19, 1945 - August 19, 2025) and the National Day of the Socialist Republic of Vietnam (September 2, 1945 - September 2, 2025), as well as the celebration of the 17th Party Congress of Hue City, term 2025 – 2030, on the morning of August 19, Hue City People’s Committee held a groundbreaking ceremony for 4 technical infrastructure projects for relocation areas and cemeteries to support land clearance for the high-speed rail project along the North-South route passing through Hue City.

Through an interdisciplinary approach involving cultural anthropology, sociology, linguistics, and heritage studies, the project “Core elements that create Hue’s identity, a distinctive land in Vietnamese culture - once the Imperial Capital, a center of culture - religion - arts, and a symbol of deep-rooted traditions” seeks to clarify the role and value of Hue’s identity within the broader national culture. At the same time, it suggests directions for sustainable preservation and promotion in the context of modernization and globalization.

The Central Coast Nature Museum has launched the art photography contest “Dance of the Lagoon Birds”. Entries will be accepted from August 18th to October 31st, 2025, from all Vietnamese citizens, capturing vivid and unique moments of bird species living or migrating in lagoons and coastal areas.

On August 16, the launch ceremony for the NADO Agricultural Pharmaceutical and Service Trading Cooperative (NADO Cooperative) was held in Doi Hamlet, Khe Tre Commune, Hue City. Attendees included Ms. Cao Xuan Thu Van, President of the Vietnam Cooperative Alliance; representatives from the city’s departments, branches and sectors; international organizations such as WWF Vietnam; community forest management boards; and a large number of local residents.

On August 15, 2025, Vietnam General Confederation of Labor held the 2025 Creative labor Festival in Hanoi. Hue City was honored to have two participating units, including: Tien Phong Forestry One Member State Co., Ltd., and Bach Ma Herbals Production Trading Services Co., Ltd.

On the morning of August 15, the Institute for Research and Development of Hue City coordinated with Grab Vietnam LLC held a ceremony to launch the Grab Cyclo service.

On August 8th, nearly 20 of Vietnam’s leading F&B (food and beverage) brands gathered at the “F&B Hue 2025: The F&B 5.0 Model” event, where they shared practical insights into development trends and applicable solutions for the food and beverage sector. The event was organized by Hue F&B Community and drew a large number of business representatives, shop owners, and others with a keen interest in food and beverage scene in the area.