After nearly two-thirds of the journey of the National Tourism Year (NTY) - Hue 2025, Hue’s tourism industry has recorded many positive results. Speaking with Hue Today Weekly, Director of Hue Department of Tourism Tran Thi Hoai Tram said that the NTY has not only brought strong growth in visitor numbers but also created a ripple effect in destination branding and in positioning the tourism identity of the Ancient Capital among businesses and tourists.

In the journey to spread and preserve the value of Hue Singing (Ca Hue) for both today and the future, along with artisans, there are also music teachers in schools. They are considered as emissaries, who contribute to spreading the famous art form of Hue to students, ensuring its continuity for generations to come.

On the journey to building Vietnam into a reputable destination for medical tourism and healthcare services in the region and the world, Hue holds many advantages to develop and position its brand name as a destination for medical - healthcare tourism.

The establishment and development of Hue Union of Literature and Arts Associations - abbreviated as the “Union” (originating from Thua Thien National Salvation Cultural Association in 1945), marks an important milestone in Hue’s cultural history. For 80 years, the Union has not only organized and gathered creative forces but has also served as a “pivot” connecting heritage with innovation, tradition with modernity, and artists with the public.

On the afternoon of September 26th, the 10th National Young Architects Festival, themed “Green Journey”, took place in Hue City, drawing more than 1.000 young architects from 44 delegations across the country.

The recent export of 18 tons of Hue specialty cakes (including nam cakes (flat rice flour cakes with shrimp topping), loc cakes (tapioca dumplings), and it cakes (glutinous flour round cakes)) to the USA by Hue One Food and Kinh Do Specialty Joint Stock Company, Thuan An, holds significant meaning, acting as a special cultural ambassador of Hue to the world, with the value of cassava plant.

Starting on January 1, 2025, Hue Today Online has launched for readers with a new domain name. This change also marks a significant milestone in the development journey of a publication of Hue Newspaper and Radio - Television.

After over 2 weeks taking place in Hanoi, the exhibition on the country’s achievements with the theme “the 80-year journey to Independence - Freedom - Happiness” has officially closed. The organizing committee honored and awarded the title of “Typical Display Space” to the display space of Hue City.

In the journey to brand itself as “Hue - a heritage city, a green, attractive, and high - end destination” on the global tourism map, Hue is boosting its promotional efforts, particularly by spreading the beauty of its landscapes, culture, and people through international media channels.

During 2 days, including September 6 and 7, Hue Youth Union held a program called the Journey of “Hue’s youth with homeland’s sea and islands” in 2025 in Quang Tri Province.