On December 4th, Standing Member of the City Party Committee and Permanent Vice Chairman of Hue City People’s Committee Nguyen Thanh Binh held a meeting with Mr. Eric Soulier, the newly appointed Cultural Counsellor of French Embassy and Director of French Institute in Vietnam (Institut français du Vietnam - IFV).

Under the theme “Hue Spring Festival 2026 - Identity and integration”, Hue Spring Flower Festival 2026 will be held at Ly Tu Trong Park, Thuong Bac Park, Kim Long Park (the area opposite Kim Long communal house), 3/2 Park, and at various green spaces and streets in the city.

The melancholic sound of the khen flute drifts through the mist along the mountain slopes, whispering in harmony with the babbling streams and the rhythmic clatter of looms, creating a mystical melody that captivates travelers. The village of A Luoi today bustles with visitors from afar, as the local people have learned to leverage their cultural identity for tourism. Behind these transformations are the tireless footsteps of a Pa Co woman who loves her homeland - That is Ms. Le Thi Them, the former Head of the Culture and Information Department of the former A Luoi District, now the Head of the Party Building Committee of A Luoi 1 Commune.

On October 31st, the 2025 Golf Course Owners - Vietnam Golf Tourism Development Conference was held at Laguna Lang Co, marking a strategic milestone as government representatives, investors, and international experts agreed on a Vision 2030 for sustainable development of golf tourism - emphasizing identity and quality as the foundation of Vietnam’s national competitiveness.

After nearly two-thirds of the journey of the National Tourism Year (NTY) - Hue 2025, Hue’s tourism industry has recorded many positive results. Speaking with Hue Today Weekly, Director of Hue Department of Tourism Tran Thi Hoai Tram said that the NTY has not only brought strong growth in visitor numbers but also created a ripple effect in destination branding and in positioning the tourism identity of the Ancient Capital among businesses and tourists.

With a conical hat painted with a Ly Dynasty dragon motif rich in Hue’s identity, K-pop star G-Dragon surprised fans when he appeared at Noi Bai Airport. That very hat was a creation of Maries Co., Ltd., founded and led by CEO Ho Thi Suong Lan, a businesswoman from Hue.

Hue is taking steps to build a model of sustainable development, where the economic growth does not come at the expense of the cultural identity. In the modern life the city still maintains its soul, considering the green fund the foundation for a future of harmony and distinction.

Through an interdisciplinary approach involving cultural anthropology, sociology, linguistics, and heritage studies, the project “Core elements that create Hue’s identity, a distinctive land in Vietnamese culture - once the Imperial Capital, a center of culture - religion - arts, and a symbol of deep-rooted traditions” seeks to clarify the role and value of Hue’s identity within the broader national culture. At the same time, it suggests directions for sustainable preservation and promotion in the context of modernization and globalization.

The exhibition with the theme “The Journey of 80 Years to Independence - Freedom - Happiness” will take place from August 28 to September 5 at the National Exhibition Center in Hanoi. Hue City will bring to the event a display space rich in Hue’s identity and cultural characteristics.

Karate-Do encompasses a variety of schools. With its guiding principles, the Nghia Dung Karate-Do school has shaped a unique identity in the stream of contemporary martial arts.

The way of tourism of A Luoi people is attracting many tourists who are passionate about cultural experiences to this highland.