Thousands of audiences joined a vibrant music night at the Noon Gate Square, where new, youthful, and modern sounds echoed while still retaining a strong sense of identity.

The “Ao Dai and Music” art show, held on the stage along the banks of the Perfume River on the evening of June 20th, marked the closing of the 2025 Hue Community Ao Dai Week. The event unfolded in a space rich in identity, emotion, and deep affection for Ao dai Vietnam.

In this age, with just a smart phone, all people, both old and young, can easily capture beautiful moments. But only professional photographers can take photos which are full of cultural identity of a land.

The generation of national literary writers born in the Year of the Snake in Hue left a notable mark with many respected authors. Each one brought their own distinctive qualities, enriching and beautifying the literature of the region, making the cultural identity of Hue even stronger. This became even clearer and stronger when Hue became a centrally governed city.

Hue becoming a centrally-governed municipality not only presents an opportunity for urban transformation, but also contributes to the comprehensive development of its economy and society, ensuring better implementation of the task of preserving and promoting Hue's heritage values ​​and cultural identity. However, alongside these opportunities, there are intertwined challenges that force Hue to have strategies, development mechanisms and continuous innovation.

"I want each of my works not only to be beautiful but also to tell a story about Co Tu people, their life, their beliefs and their traditional values left behind by their ancestors,” said Pham Van Ve, a 26-year-old man with a passion for portraying his ethnic identity through wood carving.

Drawing from nearly 720 years of Thuan Hoa - Phu Xuan's heritage, Hue boasts a treasure trove of culinary excellence, offering a competitive advantage for tourism in the ancient capital. Becoming a centrally governed municipality brings Hue new opportunities, and alongside its fresh, vibrant identity, people will think of Hue as a culinary city where quintessence converges.

“Aside from the theme of Hue's cultural heritage, what impresses and moves me most while creating artistic photographs in this land is its people. Hue's people are simple, rustic, and have their identity,” shared photographer Hoang Quoc Vinh (born in 1986, Gia Lai), who was recently honored with an award for the outstanding artistic work about Hue for his photo collection “ Complex of Hue Monuments”, in an interview with Thua Thien Hue Weekly.

Every year, after the harvest and when people's lives are stable, the Co Tu ethnic group in A Luoi district joyfully prepares for the Tac Ka Coong festival, a sacred and special traditional festival. This is not only an occasion for the Co Tu people to express gratitude to nature and the gods but also an opportunity for the community to unite and affirm their cultural identity.

Just about 30 kilometers away, Quang Loi Lagoon is not far from the center of Hue City. It's located in Quang Loi Commune, Quang Dien District - a low-lying area rich in cultural identity. Covering approximately 800 hectares, the lagoon is part of the Tam Giang lagoon system. Following the flow of the waters, the lives of the people here are closely tied to the water as they engage in simple and humble fishing activities.