Hue traditional music is a unique cultural heritage. In the face of rapid technological development and shifting public tastes, efforts to preserve and promote the value of this heritage are facing numerous challenges. In this context, Blockchain has emerged as a pioneering solution, helping to preserve and promote Hue traditional music sustainably and creatively.

Without fanfare or grand stages, artists, artisans, and skilled craftspeople are quietly passing on and preserving traditional crafts in the ancient capital. They are the “extended arms” for the journey of preserving intangible cultural heritage and Hue’s historical monuments.

“Vong Sinh Tu” (The Cycle of Life and Death) is a metaphysical watchtower. The artist becomes a witness to the haunting figures and fragments that emerge from nothingness, from sediments, within the cycle of life and death, the calling of sentient beings...

Data compiled from the Google Destination Insights travel trend tracker reveals that Vietnam has the 7th highest destination growth rate globally. Notably, Hue is among the top 10 most searched cities in Vietnam by international visitors.

Often compared to a “land of a thousand pines” in the heart of Hue, the two hills of Thien An and Vong Canh consistently captivate visitors with their poetic, romantic scenery. Already crowded on regular days, during the holidays they attract even more people who come to breathe in the fresh air and immerse themselves in the lush natural surroundings.

Alongside bo kho (beef stew) and com tam (broken rice), bun bo Hue (Hue beef noodles) has just been ranked among the 100 best breakfasts in the world for 2025 by the renowned culinary website TasteAtlas.

On the afternoon of May 5, the fine art exhibition “Gathering in May” opened at Song Huong Magazine office.

From May 4 to 13, Vietnam National Authority of Tourism (Ministry of Culture, Sports and Tourism) is coordinating with the People's Committee of Hue City, Tourism Development Support Fund, Vietnam Airlines, and partners to organize a program introducing Vietnamese tourism, traditional craft villages, and cuisine, and connecting businesses on the occasion of the National Tourism Year - Hue 2025 in three European countries, including Italy, Switzerland, and France.

From April 11th - 16th, Dr. Nguyen Thanh Tung, Director of Knowledge Management Institute (KMI) and Vice President of Ho Chi Minh City Quality Association, returned to Hue for a week to devote to education and local enterprises. This marked his third return to his hometown in 2025, bringing with him a series of heartfelt, meaningful gifts.

On the afternoon of May 4th, Department of Tourism reported that the total number of visitors to Hue City during the April 30th - May 1st holiday saw a sharp increase, estimated at 351.000 arrivals over the 5-day period from April 30th to May 4th.