As part of its tourism promotion and air route development mission in China, on June 1, a delegation from Hue City attended the “Vietnam-China Aviation and Tourism Connectivity” program, organized by the Airports Corporation of Vietnam (ACV) in Shanghai, China.

As part of the Summer Festival - Hue Festival 2026, the “Lang Co - World Beautiful Bay 2026” program will be held in June with a series of special activities. This is not only an opportunity to promote and spread the value of Lang Co Bay, but also to create distinctive tourism products, thereby stimulating tourism demand.

By preserving Co Tu cultural traditions in everyday life and integrating indigenous values into visitor experiences, residents of Doi Village have carved out a distinctive path for community-based tourism in the western area of Hue City. The village is gradually emerging as a favorite destination for travelers seeking community-based tourism activities in Khe Tre highland area.

On the evening of May 30th, at A Luoi 2 Commune, Hue City Department of Culture and Sports officially opened the first “Mountain Ethnic Groups Culture, Sports and Tourism Festival" 2026.

On the morning of May 29, the Department of Tourism, in collaboration with the project “Hue - A plastic-reduced smart city in Central Vietnam” (TVA) project/WWF-Viet Nam, organized the event “From Check-in Green Hue to Plastic-Free Tourism - A Journey of Spreading”.

On the morning of May 29, the Department of Tourism announced that Hue Lotus Festival 2026 will take place from June 19 to 21 under the theme “Ngu lien thuc thuy” (Royal Lotus Awakens the Water). Featuring a wide range of cultural, artistic, and culinary activities as part of Hue Festival 2026, the event is expected to become a vibrant summer attraction for both residents and visitors.

On the morning of May 26th, Party Central Committee member, Deputy Secretary of Hue City Party Committee, and Chairman of Hue City People’s Committee Nguyen Khac Toan led a field survey of the Tam Giang lagoon area, mangrove forests, and coastal infrastructure in the eastern part of the city to assess the potential for developing ecotourism and community-based tourism associated with conserving natural ecosystems and improving local livelihoods.

With its potential and advantages in natural resources, local culture, traditional craft villages, and agricultural and fishing livelihoods, regional zoning linked with eco-tourism and community-based tourism (CBT) development orientations will help promote sustainable tourism growth in Hue.

Beyond a mode of transportation, the heritage train has evolved into a space where travelers can not only admire the scenery but also experience the region’s historical and cultural richness. Through the Hue - Danang journey, rail tourism is carving out a new path, where each trip does more than connect destinations; it creates experiences that leave lasting emotional impressions.

Not only honored as one of the world’s leading romantic honeymoon destinations in 2026, Hue is also increasingly becoming attractive to international visitors thanks to its safety, friendliness, and rich cultural identity. These advantages are opening up strong prospects for the Ancient Capital’s tourism sector in attracting high-value international travelers.