As part of the plan to organize the National Tourism Year and Hue Festival 2025, the spring festival - “Spring of the Ancient Capital” has many unique programs and activities. Not only are there festival activities in the city center, but in the land on the majestic Truong Son mountain range, the “Spring Colors of A Luoi Highlands” festival would create more highlights and impressions for visitors to Hue this March.

The National Tourism Year (NTY) - Hue 2025 represents a major opportunity for Hue’s tourism industry. The key issue is how to ensure that by the end of NTY, Hue gains significant “profit,” not only in visitor numbers.

On the afternoon of April 8, Hue City People’s Committee held a sponsorship contract signing ceremony for the National Tourism Year 2025 and Hue Festival 2025 with Vietnam Airlines Corporation – Vietnam Airlines and Pacific Airlines Joint Stock Company.

On the afternoon of April 7th, a representative from the Department of Tourism reported that, according to preliminary statistics, approximately 105.000 visitors came to explore and experience tourist destinations in Hue over the four-day holiday period from April 4th to April 7th, 2025.

On the afternoon of April 4, information from the Department of Tourism said that, based on the assessment of visitor arrivals to Hue during the Hung Kings' Commemoration Day, the number of visitors to Hue City is forecast to increase sharply.

On April 2nd, Hue Monuments Conservation Center held a working session with Ms. Sarah Hooper, the Australian Consul General in Ho Chi Minh City, opening up new opportunities for collaboration in heritage conservation, cultural exchange, and sustainable tourism development between Hue and Australia.

On the evening of March 25, the opening ceremony of National Tourism Year (NTY) - Hue 2025 officially took place at the semi-realistic stage by the Huong River, marking the beginning of a series of cultural, sports, and tourism activities across provinces and cities throughout the country.

On the morning of March 19, the Department of Tourism announced that the Organizing Committee of the Visit Vietnam Year - Hue 2025 had just released the official poster for the Visit Vietnam Year - Hue 2025, which will open on the evening of March 25.

During two days from March 19 to 20, an Australian famtrip group visited, experienced, and surveyed tourism products in Hue City. This was an opportunity for the city's tourism sector to promote and showcase the unique tourist routes, destinations, and tourism products of the locality to the Australian tourist market.

To provide the activities of the National Tourism Year - Hue 2025 to tourists, the tourism industry of the Imperial Ancient Capital, along with other units and businesses, has developed a plan to promote and introduce the events in a focus way, reaching both domestic and international markets.