In the journey to brand itself as “Hue - a heritage city, a green, attractive, and high - end destination” on the global tourism map, Hue is boosting its promotional efforts, particularly by spreading the beauty of its landscapes, culture, and people through international media channels.

Amid the quiet walls of the Hue Museum of Fine Arts, the exhibition “The image of family in visual arts” was opened in the early days of June. The gallery is like a heartfelt symphony, pulling the feet of art lovers to stop, to listen to the whispers about origins.

Let’s Hue - Local Buddies is a project founded by foreign language-loving students from member universities of Hue University. Its goal is to introduce and promote the cultural image of Hue Ancient Capital to international friends.

The image of people jogging daily on the streets and alleys of Hue has become familiar. From this widespread grassroots movement, Hue has become a destination for national-level running events.

French architectural works are considered an integral part of the cultural and historical landscape of the Ancient Capital. This has also motivated young people from the Faculty of Architecture, University of Sciences, Hue University to seek ways to contribute to preserving the image of ancient Hue.

As a routine, every Tuesday night at Ca Hue (Hue-Singing) Club belonging to Thua Thien Hue Culture, Information and Sports Center at 25 Le Loi Street, Excellent Artist Quynh Hoa comes early to burn splinters of agawood in a small urn placed on the performing mat. That is the dear and familiar image of Quynh Hoa in the hearts of club members and intimate audiences.

The distinctive images and flavors of local specialties brought by women’s union (WU) members to contests, or food stores owned by members, are actively introduced and promoted by the Provincial WU and its local branches, contributing to introducing Hue's culinary culture far and wide.

After more than four years of implementation, the project “Hue – The Capital of Ao Dai Vietnam” has more or less received the attention and positive response of the public through many activities and events. Besides, there have been policies that create favourable conditions for businesses operating in the tailoring industry, as well as encourage people to wear ao dai on important occasions and events, which has popularised the image of ao dai.

The Community Ao dai Week 2024, organized by the Department of Culture and Sports, officially opened on the afternoon of June 24th at 15 Le Loi Building, Hue City. This week-long series of activities and events aims to promote and spread the image of ao dai to the community.

Born and raised in Hai Duong commune (Hue City), Dao Nguyen Tai (born in 2002), a student of Applied Arts Department at University of Arts, Hue University, has quietly expressed his love for Hue through lines, colors, and images. Tai's passionate and creative paintings have contributed to spreading the beauty of the Ngu Mountain and Perfume River region.