On the afternoon of September 10, the Ministry of Culture, Sports and Tourism, in collaboration with Hue City People's Committee, organized the opening ceremony of the 3rd Vietnam International Photography Festival in 2025. This biennial international event aims to build a brand name for Vietnamese photography, while contributing to promoting the image of the country, people, and culture of Vietnam to international friends.

In the journey to brand itself as “Hue - a heritage city, a green, attractive, and high - end destination” on the global tourism map, Hue is boosting its promotional efforts, particularly by spreading the beauty of its landscapes, culture, and people through international media channels.

Hue Today Weekly, Issue No. 36, has 12 pages, featuring a variety of compelling sections, including: Perspective, Interview, Economy & Development, Culture - Arts, Rhythm of life, Book stories, and Documentary - Reports, etc.

On the night of September 3, Hue City Music Association in collaboration with Vietnam Musicians Association branch in Hue and various art units organized a music program with the theme “ New Day in the Homeland” at Hue City Culture and Cinema Center to celebrate the 16th Vietnam Music Day (September 3, 2010 - September 3, 2025).

Organizing STEAM educational experiences for students; a warm art night dedicated to mothers; a journey carrying books to a remote village; and a discussion with young people about French architecture, etc., these activities gave August a warm start at Hue Book and Culture Space - a cultural meeting place that, despite being new, has become a cherished part of Hue.

A training course on Hue Singing (Ca Hue) for secondary school music teachers in Hue City, organized by Hue City Department of Culture and Sports, opened on the morning of August 23 at Hue Intermediate School of Culture and Arts.

Hue culture with its typical characteristics of the land is portrayed through many unique cultural values such as cuisine, clothing, garden house architecture, education, music, theater, language, and poetry. These values have become great potential for Hue to become an important tourist center of Vietnam and Southeast Asia.

Through an interdisciplinary approach involving cultural anthropology, sociology, linguistics, and heritage studies, the project “Core elements that create Hue’s identity, a distinctive land in Vietnamese culture - once the Imperial Capital, a center of culture - religion - arts, and a symbol of deep-rooted traditions” seeks to clarify the role and value of Hue’s identity within the broader national culture. At the same time, it suggests directions for sustainable preservation and promotion in the context of modernization and globalization.

In 2020, when male officials and civil servants of the Department of Culture and Sports wore ao dai during working days and the weekly flag-raising ceremony, it immediately sparked controversy online. Then, it was not just the cultural sector, at important events, the provincial leaders (now Hue City) and intellectuals also began wearing ao dai. The appearance of the traditional ao dai for both men and women at cultural and educational events made the ceremonies more solemn, elegant, and impressive.

On July 30th, Hue City Department of Culture and Sports announced that Hue City People’s Committee has issued an official document approving the continuing of archaeological excavation of the remaining area approximately 200 square meters at Lieu Coc Twin Towers site (Kim Tra Ward, Hue City). The goal is to gain a comprehensive and complete understanding of the Lieu Coc temple-tower complex.