Recently, a cultural event that drew significant attention from the young people in Hue was the appearance of 26-year-old singer Nguyen Viet Hoang, better known by his stage name Mono. He is the younger brother of renowned singer Son Tung M-TP. The artist came to Hue to perform and chose Hue Imperial Citadel as the venue for the official launch of his new music video, Cong Tu Van Tho (The Literary Gentleman).

According to the Center for Investment, Trade and Business Support, Hue City People’s Committee has approved the investment policy for a project to plant large-timber forests combined with growing medicinal herbs under the forest canopy in Binh Dien Commune.

With its strategic geographic location, logistics infrastructure, special policy mechanisms, and commitment to green development, Hue City is positioning itself to attract high-quality investment capital. In an interview with Hue Today Weekly, Mr. Ha Van Tuan, Member of Hue City Party Committee and Vice Chairman of Hue City People's Committee, shared the city's strategic priorities and key solutions for achieving this goal in the future.

On the evening of July 8th, at Hue City Center for Culture and Cinema, the Ministry of Culture, Sports and Tourism, in coordination with Hue City People's Committee, held the closing ceremony of the 2026 Three-Region Folk Instrumental Music and Folk Singing Festival. During the ceremony, the organizing committee presented numerous awards to outstanding artistic ensembles, individuals, performances, and programs.

On the evening of July 8, Standing Vice Chairman of Hue City People’s Committee Hoang Hai Minh had a courtesy meeting with Mr. Kim Joon, General Director of The Energy Consulting Group (South Korea), and other delegation members to discuss cooperation and investment opportunities for a green energy project in Chan May Port.

This was the theme of a community cycling event organized by the People's Committee of Huong Tra Ward on the morning of July 5th as part of Hue Ao Dai Week 2026.

On the evening of July 4, at the City Cinema and Culture Center, the Ministry of Culture, Sports and Tourism, in coordination with Hue City People’s Committee, held the opening ceremony of the 2026 “Playing folk musical instruments and singing folk songs from the three regions” Festival.

On the evening of July 3, at Phung Chanh Hamlet in Vinh Loc Commune, Hue City Cooperative Alliance, in coordination with Vinh Loc Commune People's Committee, Hue City Young Entrepreneurs Association, and Co.opmart Hue, held the opening ceremony of the 2026 Product Fair of Cooperatives, Affiliated Enterprises, and Saigon Co.op in Vinh Loc.

On the morning of July 3, hundreds of people wearing the traditional ao-dai took part in the “Ao Dai Connecting Tourism and Heritage” event, held at the forecourt of Quoc Tu Giam historical site of Hue Imperial Citadel (on 23 Thang 8 St., Phu Xuan Ward).

Amid the rapidly changing pace of modern life, in the ethnic minority communities of Hue City, traditional culture continues to be quietly revived and preserved. This is part of an ongoing effort to restore the distinctive cultural values of the Bru–Van Kieu people.