The event is held in Hue with an aim to contribute to stimulating local tourism and promoting the image of the people and landscapes of Hue City to international friends so as to develop the local economy.

In response to the Vietnam Book and Reading Culture Day, on the morning of April 18, Hue Monuments Conservation Center opened the exhibition “Preserving the Historical Vestige – Discovering Tang Tho Lau (Archive Pavilion)”. Attending the event were Mr. Hoang Khanh Hung, Standing Member of the Provincial Party Committee, Director of the Propaganda Department of the Provincial Party Committee; Mr. Phan Thien Dinh, Standing Member of the Provincial Party Committee, Secretary of Hue City Party Committee.

In the lakes around Hue Imperial Citadel and all over the periphery of Hue City, white lotus flowers have begun to bloom, bringing the pure and brilliant beauty.

On the morning of April 16, the Organizing Committee of VnExpress Marathon Imperial Hue 2023 presented prizes to athletes with outstanding achievements right at the finish line at the Provincial Sports Center (Ha Huy Tap Street, Hue City).

On the afternoon of April 13, at Ham Nghi yard (on 23/8 St., Hue City), the Department of Tourism coordinated with HEXA Media Communication Joint Stock Company to organize the international Hot-air Balloon Festival 2023 with the theme “Hue – Beauty of the Ancient Capital”.

Participating in the festival, Hue tourism industry focused on promoting its events and festivals of this year; especially the Hue Traditional Craft Festival 2023 and a series of activities to celebrate the 30th anniversary of the Complex of Hue Monuments and the 20th anniversary of Hue Royal Court Music recognized as the world’s cultural intangible heritage.