It is the theme of the Year of the Snake - 2025 Spring Press Fair, jointly organized by Journalists Association and Department of Culture and Sports on January 23rd at Ho Chi Minh Museum in Hue City.

An exhibition commemorating the 95th anniversary of the founding of the Communist Party of Vietnam (February 3, 1930 - February 3, 2025) and welcoming the Lunar New Year of the Snake 2025 was organized by Hue City History Museum. The exhibition opened on January 22 at 268 Dien Bien Phu Street, Truong An Ward, Thuan Hoa District.

On January 22nd, at Truong Sanh Palace in Hue Imperial Citadel, locals and visitors were delighted in experiencing the traditional Tet atmosphere within the royal Palace.

On the morning of January 22 (the lunar December 23), Hue Monuments Conservation Center held the bamboo pole erection ceremony inside Hue Imperial Citadel, following the ritual under the Nguyen Dynasty.

On the afternoon of January 21, the opening ceremony of the exhibition “Spring - The Year of the Snake 2025” took place at Song Huong Magazine office, organized by the Hue City Fine Arts Association.

Hue City, a distinctive heritage urban area of Vietnam, is gradually transforming its historical and cultural values into economic drivers, creating a sustainable development model that preserves and promotes heritage values.

On the afternoon of January 20, at Hue Central Hospital, the Vietnam Fatherland Front Committee of the City in collaboration with the City’s Women Entrepreneurs Association, the Women’s Intellectuals Association of the hospital, the Hospital’s Women Affairs Committee, and the Social Work - Customer Service Department held a program titled “Spring of Love” for patients.

In the recent top 10 list of affordable and ideal relaxing destinations for Singaporean tourists in 2025, released by UK-based Time Out magazine, Vietnam is represented by two cities: Hue and Da Nang.

Along with innovations in investment promotion activities, the government’s support in promoting projects acts like a “magnet” attracting foreign direct investment (FDI) enterprises to Thua Thien Hue (now known as Hue City) (*).

On the afternoon of January 17, at Duyet Thi Duong Theater - Hue Imperial City, Hue Monuments Conservation Center held the opening ceremony of Hue tuong mask exhibition space. This program was implemented with the sponsorship of Vingroup Innovation Fund (VinIF).