Visiting ‘Hue Beef Noodle Soup Day’ as part of the ‘Hue - Culinary Capital 2026’ program, I am reminded of Miss Noodle from folk legend and the late, famous American chef Anthony Bourdain.

After 4 days of taking place from July 23 to 26, the program Hue - Culinary Capital 2026, which was held under the theme ‘The Day of Hue Beef Noodle’, attracted about 48,000 tourist arrivals and generated an estimated revenue of about 12 billion VND.

Beyond a celebration of Hue Beef Noodle, the iconic dish of the Ancient Capital, the Hue - Culinary Capital 2026 program has become a vibrant showcase of culinary excellence from across Vietnam. From Hue’s traditional flavors to regional specialties from every corner of the country, each food stall and every dish tells a story of Vietnam’s rich cultural identity, taking visitors on a journey that awakens all their senses.

On the evening of July 23, at Thuong Bac Park in Phu Xuan Ward, Hue City, Hue - Culinary Capital 2026 program, themed ‘Bun bo Hue (Hue beef noodle soup) Day’, officially opened. The program is led by the Department of Tourism, in coordination with relevant units, as part of Hue Festival 2026 series of events.

For the first time, Bun bo Hue (Hue beef noodle soup) will be celebrated through a nationwide festival. Featuring more than 80 food stalls, live culinary demonstrations serving hundreds of visitors, a stage production recounting the dish's more than 400-year history, and a variety of interactive experiences, these will turn Thuong Bac Park to become a gathering place for food enthusiasts from July 23rd to 26th.

On the morning of July 10, Hue Department of Tourism, in collaboration with Acecook Vietnam JSC, held a press conference to announce ‘Hue - Culinary Capital 2026’ program under the theme ‘Hue Beef Noodle (Bun bo Hue) Day’. The event was co-chaired by Vice Chairman of Hue City People's Committee Tran Huu Thuy Giang.

A cocktail inspired by the flavors of Hue beef noodle soup earned bartender Pham Hoai Nam second prize at the Flavour Masters 2025 competition in France.

On the evening of December 18, in Hue City, a ceremony was held to officially receive the national intangible cultural heritage title for folk knowledge related to Bun Bo Hue (Hue Beef Noodle Soup), alongside the opening of the International Culinary Festival “Hue - Culinary Capital”.

Recently, Hue beef noodles was selected by the culinary website Taste Atlas for the list of "100 best soup dishes in the world," with Pho ranked 6th and Bun Bo ranked 16th.

Alongside bo kho (beef stew) and com tam (broken rice), bun bo Hue (Hue beef noodles) has just been ranked among the 100 best breakfasts in the world for 2025 by the renowned culinary website TasteAtlas.

Along with pho, bun rieu, bun cha ca, banh canh, and others, bun bo Hue (Hue beef noodle soup) is one of the delicious Vietnamese dishes featured in the “Top 100 best soups in the world” list, recently announced by the renowned culinary website Taste Atlas.