Unable to rely solely on love for the craft or pride in the past, Hue’s craft villages must step beyond traditional pathways toward a new journey: Transforming production thinking, applying technology, embracing green transition, elevating quality, and telling cultural stories in more modern ways.

Hue City is promoting green transportation through practical solutions, including electric buses, public bicycles, charging stations, smart parking lots, and applications that support residents in changing their travel habits. This approach aligns with urban characteristics, laying the foundation for a city with low-emission, sustainable, and livable in.

Aiming to create a clean, friendly tourism environment for the health of the community, efforts to prevent and control the harmful effects of tobacco at accommodation facilities, hotels, and resorts in Hue City have recently been strengthened and effectively implemented. Many hotels not only strictly comply with legal regulations but have also creatively developed smoke-free models in alignment with green and sustainable tourism development.

The lush lawns and shaded canopies of ancient trees in the Imperial Citadel, Co Ha Garden, or Thieu Phuong Garden are not naturally self-sustained. Behind that serene beauty lies the quiet dedication of dozens of workers who care daily for every tree and flowerbed, helping preserve the “green soul” of Hue’s heritage.

On July 12, the University of Medicine and Pharmacy, Hue University held a launching ceremony for the 2025 “Green Summer” volunteer campaign with the theme: “Youth take the lead and volunteer for community health”.

To ensure timely service for the opening ceremony of the National Tourism Year - Hue 2025, scheduled for the evening of March 25th, Thuan Hoa District Green Park Center is accelerating the construction of an outdoor stage along the southern bank of the Huong River. The project is set to be completed and handed over by March 20th.

The “YES! Camp x Hue 2024” program, organized by Hue University Center for Innovation and Entrepreneurship in collaboration with CreBiz Factory (South Korea), is not merely a startup competition. It also fosters creative ideas, promoting the spirit of innovative entrepreneurship toward the goal of NetZero - a green and sustainable future for Vietnam.

On December 13th, Hue Industrial College (HueIC) collaborated with Korea Research Institute for Vocational Education and Training (KRIVET) to organize a professional workshop titled “Developing Sustainable Vocational Education: From Digital Transformation to Green Vocational Training.”

On the morning of July 14th, the Ho Chi Minh Communist Youth Union and the Vietnam Student Association of Hue University, in collaboration with the Youth Union of Hue City and the Youth Branch of Mobifone in Thua Thien Hue, launched the Green Summer Volunteer Campaign for 2024.

In the green space of Da:me space coffee, an offline event with the theme "Ánh sáng kinh đô" (Capital City Light) for both professional and amateur photographers from Hue took place. The special guest of this event was Mr. Doan Quang, an experienced photographer of Hue origin who is currently working and living in Da Nang.