On the morning of August 31, Phu Xuan Investment and Service Trading Joint Stock Company coordinated with Hue City People’s Committee held a groundbreaking ceremony for the commercial project at No.42 Phan Chu Trinh St. (The Moonlit Hue Hotel).

On the morning of June 12, Ho Chi Minh City Book Distribution Joint Stock Company - FAHASA - held the grand opening ceremony for the FAHASA Song Huong Bookstore at Vincom Plaza Hue Commercial Center.

Identifying the enhancement of commercial promotion activities as a crucial factor contributing to improving the efficiency of production and business operations for enterprises, serving as a bridge to promote collaboration opportunities among enterprises, distributors, and consumers, Hue City has implemented various solutions to promote commercial promotion activities within its jurisdiction.

On the afternoon of April 7th, a seminar titled “Commercial Photography in the era of Artificial Intelligence” was held at the Faculty of Journalism and Communication, University of Sciences. The event was organized by the university in collaboration with the Thua Thien Hue Photography Association and sponsored by Yongnuo, a company specializing in photography equipment manufacturing.

Aeon Mall Hue Project - the 7th commercial center of the Aeon Mall Group in Vietnam and the largest comprehensive service commercial center in the Central region, scheduled to be completed and put into operation from September 2024, is expected to bring positive impacts, contributing to the socio-economic development of Thua Thien Hue province.

Beautiful custard apple varieties from Thailand, Taiwan, and even our own Vietnamese sugar apples grown and cared for by Mr. Nguyen Quang My, the owner of Quang My Garden, will be supplied to the market in Hue during this Lunar New Year. These are the "sweet fruits" after 2 years of Mr. My's hard work in transforming the land of Huong Tra hills to grow fruit trees for commercial purposes.

Being a major commercial center of Hue City, Dong Ba market not only attracts customers for bustling trading exchanges during the day, but right in front of the market's lobby, there is also a food street at night, on the famous Tran Hung Dao Street.

Comic artist and illustrator Jeet Zdung’s exhibition “Awake” included 50 works on the theme of wild art, opening a new and unique world of animals and their own stories. The exhibition is co-organized by Hanoi Grapevine and ddur.productions at Song Platform, Zone A2, Hung Vuong Commercial Center, Phu Nhuan Ward, Hue City.

Many craft villages have crossed the boundary of "self-sufficiency" and successfully commercialized their products. More specially, the famous craft villages of Thua Thien Hue can also develop tourism.

Since the opening of Terminal 2 at Phu Bai International Airport in April 2023, Thua Thien Hue has been able to operate international routes, though primarily in the form of charter flights. Developing these into regular commercial flights with stable frequency requires time and appropriate solutions.