In response to the 2026 “For the Poor” Month, on the afternoon of November 2, the Vietnam Fatherland Front Committee of Hue City received a financial contribution from the Vietnam Joint Stock Commercial Bank for Industry and Trade - Southern Hue Branch (VietinBank Nam Hue). The donation contributed to mobilizing additional resources to support the poor and carry out social welfare activities across the city.

On October 8, the University of Law, Hue University, in collaboration with the Friedrich-Ebert-Stiftung (FES) in Vietnam, held a scientific seminar titled ‘Commercialization of Intellectual Property: Experiences from Germany and Vietnam’.

Alongside aspirations for future UNESCO inscription, Hue Nam Temple Festival (also known as Hon Chen Temple Festival) is increasingly being viewed as a distinctive form of spiritual tourism. Together with safeguarding core values, the festival is seeking to harness the depth of cultural heritage to attract visitors, while avoiding excessive commercialization that could erode the identity.

On the morning of August 19, the Department of Science and Technology held a training conference to guide local organizations, businesses, cooperatives, and trademark owners across the city on registering, managing, and commercializing intellectual property rights for trademarks, collective marks, and certification marks

On the morning of August 12, Vice Chairman of Hue City People’s Committee Ha Van Tuan received and held a working session with Mr. Lasse Pedersen Hjortshøj, Commercial Counsellor and Head of Economic Diplomacy and Trade at the Embassy of Denmark in Vietnam, along with representatives from Carlsberg Vietnam.

On the afternoon of August 7, the organizing committee of Hue Festival and Vietnam Joint Stock Commercial Bank for Industry and Trade (VietinBank) signed a sponsorship agreement for the ‘Miss Jewelry Vietnam 2026’ beauty pageant, as part of Hue Festival 2026.

On May 27, Mr. Tran Huu Thuy Giang, Vice Chairman of Hue City People’s Committee, had a working meeting with a delegation from CNN International Commercial, led by Mr. Phil Nelson, CNN’s Executive Vice President, to discuss a media cooperation plan in the period of 2026 - 2030, aimed at promoting the core identity of Hue to the world.

On March 12, the City Tax Department and Saigon Thuong Tin Commercial Joint Stock Bank (Sacombank) - Hue Branch signed a cooperation agreement to jointly provide guidance on tax policies aimed at supporting household businesses in their digital transformation.

Hue is leveraging its advantages in location, infrastructure, as well as special mechanisms and policies to step-by-step establish itself as a commercial hub of the Central region; in which, trade and services are identified as key drivers of growth in the coming period.

In the days leading up to the Tet holiday, as the breath of spring gently weaves through every street, Dong Ba market becomes bustling and radiant. Beyond its role as the city’s largest commercial hub, this century-old market has become a familiar destination for residents and visitors to pose for commemorative photos, capturing spring moments imbued with the distinctive character of Hue.