Green transition requires businesses to accept higher upfront costs and change the way they operate. This has led many to ask: “What do we gain in return?” In reality, however, those initial investments can translate into stronger competitive advantages, greater brand value, and access to higher-quality customer segments.

On the afternoon of July 27th, Vice Chairman of Hue City People's Committee Tran Huu Thuy Giang chaired a meeting with Hue Tourism Association, travel agencies, and hotels across the city to discuss coordinated initiatives aimed at promoting tourism development in the coming time.

On the afternoon of July 27, Deputy Secretary of Hue City Party Committee, Chairman of Hue City People’s Committee Le Tri Thanh chaired a conference to review the progress of the ‘500 Days and Nights Campaign’ to accelerate the search, recovery, and identification of fallen soldiers’ remains, along with the program to replace temporary and dilapidated houses for the biological children of resistance fighters exposed to Agent Orange/dioxin across the city.

A highlight of Hue Today Issue No. 483 is the coverage of the second extraordinary session of Hue City People's Council, held on the afternoon of July 26th. At the session, Mr. Le Tri Thanh, Deputy Secretary of Hue City Party Committee, was elected Chairman of Hue City People's Committee for the 2026–2031 term.

On the afternoon of July 26, the 9th Hue City People’s Council for the 2026 - 2031 term held its second Specialized Session, electing Mr. Le Tri Thanh, Deputy Secretary of Hue City Party Committee, as Chairman of Hue City People’s Committee for the 2026 - 2031 term.

On a Sunday morning at the foot of Hon Vuon Mountain, groups of runners busily laced up their trail shoes, adjusted their trekking poles and hydration vests before setting off along steep, rocky paths still glistening with morning dew. Instead of pounding the familiar flat streets, they head into the mountains and forests to challenge themselves. Trail running is rapidly gaining popularity in Hue, attracting a growing number of enthusiasts, from young adults to runners well into their 60s.

On the morning of July 25, Vietnam Pickup Truck Club (PVC), in coordination with SevenT Vietnam Co., Ltd. (the event operator), the People’s Committee of Chan May - Lang Co Commune, and relevant agencies, hosted the opening ceremony of Vietnam Pickup Festival 2026 (VPF2026).

On the evening of July 25th, at Thuong Bac Park, the Department of Tourism, in collaboration with partner organizations, staged the "Bun bo Hue - The Legend of Van Cu and Huong Ngu Symphony" performance, a signature event of Hue - Culinary Capital 2026 program. The event was attended by Mr. Tran Huu Thuy Giang, Member of the City Party Committee and Vice Chairman of Hue City People's Committee.

The 12th International Day of Yoga and the 2nd Hue City Open Yoga Championship 2026 officially opened on July 26th as part of the 4th Hue Sports Festival 2026. The events were jointly organized by Linh Kha Yoga Club and the Embassy of India in Hanoi.

Hue City's implementation of the project to develop Hue Central Hospital and Hue University of Medicine and Pharmacy Hospital into international-standard, high-tech medical centers not only opens up a new chapter of development for the two leading medical facilities but also elevates Hue's healthcare sector in the new era.