A brand is not merely to introduce the name or to prove the origin of a product, but an “identity card” that affirms its credibility and quality to customers. Especially in the context of fierce competition, developing Hue brands is not only an economic challenge but also a way to preserve, honor, and spread the unique values of the former imperial capital.

Thousands of visitors and residents of Hue came together to bid farewell to 2025 and welcome the New Year 2026 in exquisite weather, heaven and earth in harmony, clear skies with a slight winter chill. The Countdown program welcoming 2026, held at Hue City Cultural and Sports Square (Vy Da Ward), was regarded as the highlight of this meaningful moment, a venue where a grand musical feast and joyful reunions converged.

On the morning of December 30, Prime Minister Pham Minh Chinh chaired an online conference to review one month of implementation of the “Quang Trung Campaign”, a rapid initiative to rebuild and repair houses for households whose homes collapsed, were destroyed, swept away by floods, or severely damaged by recent storms and flooding. The meeting was also attended by Deputy Prime Minister Tran Hong Ha, along with leaders of ministries, sectors, and localities.

On the afternoon of December 30, at Vietnam-Japan Friendship Association of Hue City, Vietnamese Haiku Poetry Club - Hue Ancient Capital held its 2025 year-end review ceremony while marking the fifth anniversary of its establishment.

On the morning of December 30, Hue City Department of Home Affairs reported that in 2025, wages, bonuses, and labor relations at businesses across the city remained broadly stable. Workers’ salaries and Lunar New Year bonuses continued to rise compared to the previous year, with no cases of wage arrears recorded.

Among the approximately 70 traditional villages living on practicing crafts in Hue, the craft of making parasols is a special one. Beyond the meticulous craftsmanship required in the crafting process, this craft is also special because the finished products carry profound symbolic value in the local cultural life. Far exceeding their practical function of shielding from sun and rain, the parasols serve as markers of order, ritual, and reverence.

After a vibrant year featuring a wide array of large-scale, culturally rich programs and activities, the National Tourism Year – Hue 2025 officially came to a close with a closing ceremony combined with a special art performance on the evening of December 20, leaving lasting impressions on local residents and visitors alike.

On December 20th, the University of Medicine and Pharmacy, Hue University, in coordination with the Institute of International Education, organized the “European Study Abroad and Career Orientation Fair”.

On the morning of December 19, at Km 64+400 (Huong Tra Ward), the Ministry of Construction, in coordination with the People’s Committee of Hue City and the People’s Committee of Quang Tri Province, held the groundbreaking ceremony for the investment project to expand the Eastern North-South expressway, Cam Lo - La Son section.

On the evening of December 18, in Hue City, a ceremony was held to officially receive the national intangible cultural heritage title for folk knowledge related to Bun Bo Hue (Hue Beef Noodle Soup), alongside the opening of the International Culinary Festival “Hue - Culinary Capital”.