For a long time, tourism in Hue has largely relied on cultural and heritage assets, resulting in short visitor stays, relatively low spending levels, and limited value creation. As tourism trends shift strongly toward resort-based, experiential, and sports-oriented travel, developing marine tourism, especially coastal resort tourism, is not only a new direction but also a necessity for restructuring the visitor market toward higher-spending segments.

By enhancing cooperation with organizations, businesses, and recruiters, member institutions of Hue University are gradually creating opportunities for students to gain early exposure to professional environments, enhance practical skills, and meet the increasingly demanding requirements of both domestic and international labor markets.

On the morning of April 3, Hue Red Cross Society held a first aid training session for preschool teachers in An Cuu Ward.

With the exhibition themed “Hue's intangible cultural heritage - Inspiring creativity and development”, Hue City Museum of History showcased the cultural beauty and artistic essence of the Ancient Capital to domestic friends.

Combining artistic expression with refined sculpting skills, Nguyen Thi Quynh Nhu, a pastry chef born in 1995, is creating vivid “blooming flowers” on each of her cakes.

On the morning of March 27, Thuan Hoa Ward People’s Committee hosted the 1st Youth and Children’s Creativity Contest 2026, attracting the participation of a great number of delegators, teachers, children and their parents in the area.

On March 26th, favorable weather drew large numbers of residents and tourists to visit and experience Hue Monuments Complex during the free admission program for Vietnamese citizens on the occasion of Hue Liberation Day.

Now in its fifth year, Hue has been hosting the Four Seasons Festival (Spring, Summer, Autumn, Winter). Instead of concentrating activities within a few peak days as in the past, the Hue Four Seasons Festival is implemented under a new model, featuring a continuous series of cultural, artistic and tourism events throughout the year to honor heritage, promote tourism and create new experiences for visitors.

The launching ceremony of the “All people practice physical exercise following the example of the great Uncle Ho” campaign; the Olympic Run Day “For Public Health - For National Security”; and the opening of the 34th Traditional cross-country Race 2026 – an event of the 10th City Sports Festival, took place on the morning of March 22nd at Nghinh Luong Dinh Pavilion.

For nearly three decades devoted to shards of pottery and porcelain, artisan Dao Huu Khien has remained steadfast in his meticulousness, patience, and passion for the craft.