Whenever Hue enters its rainy season, concerns about declining visitor numbers, postponed or canceled tours, and other related challenges begin to emerge. Yet rain is by no means an unusual phenomenon in Hue. Taking a proactive approach to developing suitable products and changing the way tourism is organized during the rainy season is something the tourism sector and travel businesses need to work toward.

Amid rapid technological change, entrepreneurship education at universities needs to create an environment where students can develop creative thinking, problem-solving capacity, and the ability to apply knowledge in practice. This was also the focus of discussions among experts, managers, lecturers, and businesses at the workshop ‘Innovation and entrepreneurship in higher education’, organized by Hue University on the afternoon of September 18.

On the afternoon of September 18, Hue Tourism College held a conference on business cooperation to improve training quality. The event was attended by representatives from management agencies, professional associations, and businesses operating in the tourism and services sectors.

The showcase of signature products held as part of the 2026 Vietnam - Japan Local Cooperation Forum provided additional opportunities for domestic and international businesses to learn about their partners’ needs, explore markets and identify potential areas for future cooperation.

On September 8th, Phu Xuan University organized the ‘PXUni Job Festival 2026’, connecting students and job seekers with nearly 20 businesses and offering more than 500 job opportunities across various fields.

On the morning of September 6, as part of the Vietnam - Japan Local Cooperation Forum in Hue City, Prime Minister Le Minh Hung chaired a dialogue with Japanese businesses.

This year’s National Day vacation (September 2nd) is again bringing a surge of tourists to Hue. Alongside careful facility preparation, many accommodation businesses in the city have proactively refreshed their services, paying attention to even small details in the guest experience to give visitors a joyful, comfortable holiday.

On the morning of August 19, the Department of Science and Technology held a training conference to guide local organizations, businesses, cooperatives, and trademark owners across the city on registering, managing, and commercializing intellectual property rights for trademarks, collective marks, and certification marks

On the afternoon of August 7, Vice Chairman of the City People’s Committee Tran Huu Thuy Giang, together with representatives of departments and agencies, had a meeting and working session with a delegation of South Korean businesses led by Ms. Greene Heather, Visiting Professor and Chief Consulting Expert at Hue Central Hospital.

“Hue City is committed to standing alongside businesses by fostering a transparent, convenient, and stable investment environment, while promptly addressing challenges and obstacles so that investors can confidently establish a long-term presence in the city”. That was the message delivered by Mr. Nguyen Dinh Trung, Member of the Party Central Committee, Secretary of Hue City Party Committee, and Head of the city's National Assembly Delegation, at an investment promotion discussion between Hue City and Chinese enterprises held on the afternoon of July 29th.