Following the Hung Kings’ Commemoration Day, Hue continues to see a surge in visitors during the April 30 - May 1 holiday, with occupancy rates at many accommodation establishments are near full capacity. The influx has pushed the tourism sector and businesses to ramp up efforts to ensure both service quality and flexible management of operations, heading to the goals of enhancing visitor experiences and reaching industry development.

Alongside cross-border trade promotion efforts and initiatives to showcase products at major trade fairs and exhibitions across provinces and cities, relevant departments and agencies have actively prioritized encouraging businesses to participate in locally organized trade promotion activities.

On April 23, Vice Chairman of the City People’s Committee Nguyen Van Manh paid a visit and held a working meeting with some local businesses regarding the dispatch of workers to overseas employment under contract. Attending the delegation were representatives of relevant departments and sectors.

“The shift from fossil fuel-based transport to green mobility requires the participation of people, businesses and government,” shared Mr. Cung Trong Cuong, Director of the Hue Institute for Development Studies, in an interview with Hue Today Weekly.

On the morning of April 19, the University of Economics, Hue University, held “The Job Fair Day 1 - 2026”, serving as a bridge between the university, businesses, and students.

As the costs of raw materials and fuel continue to rise and market requirements become increasingly stringent, digitalization combined with green production is becoming an inevitable direction for many businesses and manufacturing facilities in Hue City. In addition to optimizing costs and improving efficiency, digitalizing production processes also opens up opportunities to elevate quality and increase product value.

By enhancing cooperation with organizations, businesses, and recruiters, member institutions of Hue University are gradually creating opportunities for students to gain early exposure to professional environments, enhance practical skills, and meet the increasingly demanding requirements of both domestic and international labor markets.

Alongside activities that support and accompany businesses and investors in accessing project information and related procedures, Hue City also places emphasis on signing memoranda of understanding (MoUs) and strategic cooperation agreements with major investors to build a foundation for long-term engagement between the government and investors.

Hue City is gradually building a modern administration grounded on digital data and technological platforms. The digitalization of public administration not only boosts the effectiveness of governance and administration but also aims to better address the needs of both residents and businesses.

On the afternoon of March 27th, more than 150 entrepreneurs and businesses in the city participated in “Vietnam’s Economy and Policies in the New Context: Solutions for Businesses” seminar, updating economic trends and exploring adaptive strategies for the new phase.