On the morning of October 29, the Institute for South Asian, West Asian, and African Studies (ISAWAAS), under the Vietnam Academy of Social Sciences (VASS), in coordination with the City Tourism Association and relevant agencies, held an international workshop entitled ‘Developing Halal tourism: International experience and the current state in Hue City’.

On the morning of October 23rd, Hue Central Hospital held the 2026 Southeast Asia International Endoscopy Conference, bringing together experts and physicians from Vietnam, Thailand, Laos, Cambodia and numerous healthcare institutions across Vietnam. The conference served as a scientific forum to update participants on advances in gastrointestinal endoscopy, share clinical experience, and promote training cooperation and the transfer of advanced interventional endoscopic techniques across the region.

Hue has the potential not only to become a prominent culinary destination in Southeast Asia but also to work towards a position among Asia’s leading culinary centers. Therefore, preparing an application dossier to join UNESCO’s Creative Cities Network (UCCN) in the field of cuisine would strengthen Hue’s culinary brand name, promote its cultural values more widely, and boost tourism.

Based on a survey of the market and tour bookings for the peak season for international visitors, many travel businesses said that the number of visitors to Hue has remained relatively stable. In which, European, Southeast Asian, and Northeast Asian markets continue to dominate.

As Hue moves toward its goal of becoming a distinctive heritage city and a major cultural and tourism hub for Vietnam and Southeast Asia by 2030, external relations, particularly cultural diplomacy, are taking on a strategic role. This is what Vice Chairman of Hue City People’s Committee Tran Huu Thuy Giang announced about how Hue can turn its cultural ‘soft power’ into a driving force for sustainable socio-economic development.

On September 8, 2026, Hue City People’s Committee issued Plan No. 519/KH-UBND to implement Conclusion No. 372-KL/TU of the City Party Committee. The plan continues the implementation of Resolution No. 04-NQ/TU on building Hue into one of the country’s major and distinctive centers of culture and tourism, and Resolution No. 37-NQ/TU on developing tourism and tourism services for the 2025–2030 period, with a vision to 2045.

On September 18, Hue hosted the 2026 Asian Endoscopic and Laparoscopic Surgery Conference (ELSA 2026), themed ‘Advancing Minimally Invasive Surgery (MIS) through Innovation’.

Hue Central Hospital has recently been recognized by Newsweek and Statista in the ‘Best Specialized Hospital Asia Pacific 2026’ ranking for oncology. The recognition not only highlights the hospital’s expertise but also paves the way to elevate Hue’s healthcare sector, heading towards the development of a medical ecosystem that contributes to the city’s growth.

On the afternoon of August 25th, Mr. Chu Minh Tuan – Coach of Hue City Jujitsu team, said that following the conclusion of the 2026 Southeast Asian Ju-Jitsu Championship and Junior Championship, Vietnam topped the overall standings with 120 gold, 113 silver and 112 bronze medals, with Hue City Ju-Jitsu team making a notable contribution.

On June 19, 2026, the Deputy Prime Minister signed Decision No. 1096/QD-TTg approving a project of developing Hue University of Medicine & Pharmacy Hospital to meet the standards of leading hospitals in Southeast Asia and heading towards the goal of reaching international standards.

The first international flight of the year 2024 just landed at Phu Bai International Airport on January 10th, carrying 226 Korean passengers who have come to visit and experience Hue.