Without the need for large-scale promotional campaigns, many young people are turning to social media as their own way to tell stories about Hue. From short videos and everyday imagery to artistic projects, the image of the former imperial capital is gradually reaching the public in a more vivid and relatable way.

On the morning of March 25th, in Hue City, the Organizing Board of Miss Jewelry Vietnam 2026 held a press conference to officially announce the event, attracting the attention of numerous experts, artisans, and media outlets.

In the cultural life of Hue, tea is not simply a beverage but a way of living imbued with ceremonial depth and aesthetic, intertwined with social conduct, the unhurried rhythm of life, and the quiet composure of the people of this ancient imperial city. The art of drinking tea in Hue, therefore, reflects not only the taste of appreciation but also cultural refinement, a philosophy of life, and the lifestyle of a city that once served as the nation’s political and cultural center.

Now in its fifth year, Hue has been hosting the Four Seasons Festival (Spring, Summer, Autumn, Winter). Instead of concentrating activities within a few peak days as in the past, the Hue Four Seasons Festival is implemented under a new model, featuring a continuous series of cultural, artistic and tourism events throughout the year to honor heritage, promote tourism and create new experiences for visitors.

For nearly three decades devoted to shards of pottery and porcelain, artisan Dao Huu Khien has remained steadfast in his meticulousness, patience, and passion for the craft.

As if by a twist of fate, the two painters Hoang Dang Khanh and Tran Anh Huy are not only friends but also share a deep passion for art, culminating in their joint exhibition titled “Ky uc thap mau” (“Memories Illuminated in Color”).

Along with nearly 76,5 million voters nationwide, close to one million voters in Hue City have just joyfully taken part in the Election Day on March 15th, 2026, achieving an outstanding result: 99,99% voter turnout in the election of deputies to the 16th National Assembly and People’s Councils at all levels for the 2026 - 2031 term. Beyond the turnout figure, what stands out is the widespread joy and excitement across all regions, as well as the confidence and hope of people from all walks of life placed in a streamlined government, one with sufficient capability and strength to lead the country into a new era of prosperity, civility, and happiness. This is the message conveyed by author Huy Khanh in the article “Confidence in a new term”.

Organized within Boi Tran Garden space on Kim Son Hill (Thuy Xuan Ward), an exhibition that gathers many generations of artists, has evoked a wide range of emotions among art lovers.

With a vivid imagination and familiar natural materials, artist Nguyen Van Tien, from Kim Long Ward, has created an engaging experiential space through the Tataki-zome handcrafted fabric-dyeing technique.

Having traveled through many of the world’s leading technology hubs, Albert Antoine still retains his Hue accent and a deep-seated concern for his homeland. Returning from the world of data and artificial intelligence (AI), he brings with him a different perspective on how his hometown needs to move faster, deeper, and more sustainably.