Following the Hung Kings’ Commemoration Day, Hue continues to see a surge in visitors during the April 30 - May 1 holiday, with occupancy rates at many accommodation establishments are near full capacity. The influx has pushed the tourism sector and businesses to ramp up efforts to ensure both service quality and flexible management of operations, heading to the goals of enhancing visitor experiences and reaching industry development.

On May 4, Mr. Nguyen Khac Toan, Member of the Party Central Committee, Deputy Secretary of the City Party Committee, and Chairman of Hue City People’s Committee, on behalf of the leadership and people of Hue City, sent a letter of appreciation to valued domestic and international visitors who chose Hue as their destination during the Hung Kings' Commemoration Day holiday and the holidays of Reunification Day (April 30) and International Workers' Day (May 1). Hue Today Newspaper respectfully presents the full text of the letter to our valued readers.

On the evening of May 1st, the People’s Committee of Hue City announced that, on the same day, the city’s heritage site system recorded the highest-ever number of visitors and ticket revenue in a single day. This result further affirms the strong appeal of Hue as a destination in general, and particularly during the April 30th - May 1st holiday.

On the occasion of April 30 - May 1 holidays marking Reunification Day and International Workers’ Day, young people in Hue and tourists are drawn to vibrant check-in spots decked out with the colors of the red flag with yellow star, vintage coffee shops, and heritage-rich spaces steeped in local identity. Beyond an opportunity for “checking-in”, these destinations offer a chance for the young to find balance, recharge, and enjoy the holiday in a way that is both reflective and vividly expressive.

In the atmosphere of commemorating the 51st anniversary of the Liberation of the South and National Reunification (April 30, 1975 - April 30, 2026), and the 140th anniversary of International Workers' Day (May 1, 1886 - May 1, 2026), on the morning of April 27, Mr. Trinh Van Quyet, Politburo member, Party Central Committee Secretary, and Head of the Central Commission for Information, Education and Mass Mobilization, visited and presented gifts to policy beneficiary families, poor households, and households in difficult circumstances in Hue City.

To timely serve visitors during the upcoming Hung Kings Commemoration Day and the April 30 - May 1 holidays, on April 22, the Department of Tourism announced communication channels to provide information on accommodation and tourism services.

The tourism market on the occasion of Hung Kings’ Commemoration Day and the April 30th – May 1st holiday in 2026 began heating up as early as the beginning of March. Unlike previous years, travelers are increasingly booking earlier and favoring short-haul trips over long-haul experiential journeys.

On the morning of April 29, information from the Department of Tourism indicated that, through statistics on room bookings at accommodation establishments and a synthesis of related data, Hue tourism is projected to welcome approximately over 300,000 visitors during the April 30 - May 1 holiday.

During the April 30 - May 1 holiday period, employees will benefit from an extended five-day consecutive vacation. Forecasts predict domestic tours will attract many visitors. Local tourism authorities, travel agencies, and hotels have prepared numerous products and services, ready to welcome tourists.

On the occasion of the long holiday from April 30th to May 1st, not only historical sites and tourist attractions in Hue City, but also most tourist destinations in Thua Thien Hue province also attracted a large number of visitors to experience, especially waterfalls, beaches, and lagoons.