From May 4 to 13, Vietnam National Authority of Tourism (Ministry of Culture, Sports and Tourism) is coordinating with the People's Committee of Hue City, Tourism Development Support Fund, Vietnam Airlines, and partners to organize a program introducing Vietnamese tourism, traditional craft villages, and cuisine, and connecting businesses on the occasion of the National Tourism Year - Hue 2025 in three European countries, including Italy, Switzerland, and France.

“Hue Buddhist cultural heritage” is the theme of an exhibition organized by the Executive Board and the Cultural Committee of the Vietnam Buddhist Sangha in Hue City to celebrate the Vesak Day 2025.

In late March, thousands of locals and tourists flocked to the Ethnic Cultural Village of A Luoi District to attend the “Highland Spring Colors of A Luoi” festival. Many were deeply moved by a dramatic excerpt from the Ar Puc Festival, which recreated the love story of Cu Hun, Thail, and Klai.

The academic exchange activities between the Faculty of Environment, University of Sciences, Hue University, and international students have created many meaningful experiences, spreading the spirit of sustainable development and cultural connection.

Dozens of displaying booths promoting the culture and tourism of provinces and cities across the country gathered in Hue to participate in the exhibition themed “Space for Tourism, Cultural Heritage, Landmarks, and Traditional Handicraft Products of Vietnam”.

On the afternoon of April 26th, at Tang Tho Lau (Archive Pavilion) inside Hue Imperial City, Hue Monuments Conservation Center organized the “Exploring and Promoting the value of the Documentary Heritage: The relief castings on the Nine Dynastic Urns at Hue Imperial Citadel” event in celebration of Vietnam Book and Reading Culture Day 2025.

Thousands of unique works of bonsais, orchids, and artistic ornamental stones, along with the finest crafts and traditional cultural beauty have gathered at Hue Imperial Citadel, creating a vibrant exhibition space in the heart of the heritage site.

On the afternoon of April 25, the Culture, Information and Sports Center of Thuan Hoa District, in collaboration with Hue City branch of Vietnam Association of Photographic Artists, organized the opening ceremony of a photo exhibition themed “Hue - A city bursting out with vitality”.

On the afternoon of April 25th, the City Institute for Development Research, in collaboration with the Institute for Digital Transformation and Learning Resources of Hue University, held a conference aiming at promoting Hue’s cultural development and expanding the Hue Bookcase project across university and college libraries in the city.

With the theme “Vietnamese Culinary Exchange”, the Hue - Culinary Capital festival is not only an activity within the framework of the National Tourism Year and Hue Festival 2025 but also an opportunity to showcase, promote, and elevate the culinary culture.