On spring days, Hue is vibrant and bright with the lush green shoots of trees and leaves. Through the window, amidst the canopy of trees, and on the leaves adorned with dewdrops, little birds are showing off their beauty in the warm spring air.

On the afternoon of April 7th, a seminar titled “Commercial Photography in the era of Artificial Intelligence” was held at the Faculty of Journalism and Communication, University of Sciences. The event was organized by the university in collaboration with the Thua Thien Hue Photography Association and sponsored by Yongnuo, a company specializing in photography equipment manufacturing.

On the afternoon of March 26th, Orient Human Design Inc Association, together with UT Aim Co., Ltd, Japan had a working session with University of Economics, Hue University on connecting and offering internship positions to students, as well as placing orders regarding human resource training for Japanese businesses in the near future.

On the morning of March 23, at Trinh Cong Son Park, Hue City People's Committee held the opening ceremony of the 3rd Hue City Traditional Boat Racing Competition, aiming to celebrate the 93rd anniversary of the founding of the Ho Chi Minh Communist Youth Union, the 78th anniversary of the traditional day of the Vietnamese Sports sector, and the 49th anniversary of Thua Thien Hue's liberation day. This is also one of the activities responding to Hue Festival 2024.

On the afternoon of March 14th, at the Provincial People's Committee office, Vietnam Airlines signed a sponsorship agreement with the Organization Board of Hue Festival 2024, officially becoming the primary carrier for the event, with a sponsorship amounting to 1.2 billion Vietnamese dong.

With the initial numbers of 3 11-seat electric cars, 23 electric bicycles and 50 bicycles, visitors will have the opportunity to explore the heritage sites, enjoy fresh air, and admire the beautiful scenery of Gia Long Emperor’s mausoleum.

In addition to the ordinary exhibitions, Hue Museum of Fine Art needs to aim to the assistance of digital technology to attract more viewers and provide them with more hands-on experience. What is meant by digital technology is the its focus on digitizing data and exploiting smart remedies for the exhibits.

Living in a place considered a ‘barren’ land, people in the hilly area of Phong Son - Phong Xuan - Phong My on the west of Phong Dien district were once skeptical when a businessman brought tens of billions of VND back to his hometown to establish a manufacturing plant for producing medicinal essential oils. Now that they are convinced, and feel happy upon breathing in the ‘air fragrant with scents from medicinal herbs’.

On January 10, the Provincial Department of Tourism coordinated with Vietjet Air, KX Group (South Korea), SMC Hue Co., Ltd. (South Korea), Hue Monuments Conservation Center, Vietravel Hue One Member Limited Company and related units to organize direct flights connecting Thua Thien Hue and Incheon (South Korea).

On the afternoon of January 4, the Faculty of Engineering and Technology – Hue University coordinated with CoTAI Startup Studio, and high schools in the provincial area to hold a festival of experiencing artificial intelligence called “AI Open Day 2024”.