Vietnam's tourism industry targets 18 million international visitors in 2024, matching the “golden” record of 2019. Thua Thien Hue is a province that has a thriving tourism industry. To accelerate Vietnamese tourism growth, Ancient Capital tourism should leverage favorable conditions, particularly cooperation with other countries, to promote the exchange of tourists.

As a meaningful highlight to attract tourists and people during the holidays of April 30 and May 1, the space to experience cuisine, poetry, and Ao Dai within the framework of Hue Traditional Cuisine Week 2024 at Thuong Bac Park takes place from April 27 to May 1, providing a place to have fun, experience, and enjoy regional cuisine throughout the country, creating a vibrant and bustling atmosphere for the long holiday.

On April 27, Thua Thien Hue Cardiovascular Association, in collaboration with Hue University of Medicine and Pharmacy, Hue University, Hue Central Hospital, and related units, organized the 3rd Expanded Ancient Capital Cardiovascular Conference.

In May 2024, Lang Co Bay has just celebrated its 15th anniversary of joining the World's Most Beautiful Bays Club. On this special occasion, there are many meaningful and exciting experiences for visitors to Lang Co Bay, thereby increasing their fondness for this destination.

Based on statistics on the number of guests booking rooms at accommodation facilities and tourist attractions, it is expected that Thua Thien Hue will welcome a large source of visitors from other provinces and cities during the upcoming long holiday of April 30 and May 1, with an estimated 65,000 arrivals.

Recently, according to the ranking of the Vietnam Records Organization (VietKings) - TOP Vietnam Center (Topplus), Hue Royal Antiquities Museum has been recognized as one of the top 10 most visited museums in Vietnam.

"220 years of Vietnam's national name - historical journeys (1804 - 2024)" is the topic of a scientific conference organized by the Provincial Historical Science Association. The conference took place on the morning of April 23 in Hue City.

On April 22nd, Thua Thien Hue History Museum announced that as part of the activities for National Tourism Year 2024 and the 70th Anniversary of Dien Bien Phu Victory (May 7, 1954 - May 7, 2024) in Dien Bien, the museum has brought the exhibition “Hue - Cultural heritage, Potential destination” to the public.

Alongside the festive atmosphere of the 2024 festivals taking place in the province, the People's Committee of Hue City organizes Hue Traditional Food Week 2024 with the theme “Hue Cuisine with all Localities” at Thuong Bac Park, Tran Hung Dao street, Dong Ba ward.

The 2024 Vietnam Book and Reading Culture Day kicked off on the morning of April 19th at Hue Provincial General Library with many activities.