Converging and spreading

Hue has identified tourism and services as its spearhead economic sector. Under the scenario for developing tourism in line with the double-digit growth target, the Ministry of Culture, Sports and Tourism has set a target for Hue to welcome approximately 2.5 million international visitors in 2026, up 31.5% from 2025. This is both a target and a test of the city’s ability to turn its tourism advantages into revenue, investment opportunities, and ripple effects across other economic sectors.

From a football exhibition held during the World Cup season in Texas, to science programs delivered directly to schools, or children wearing virtual reality headsets to explore Indigenous history in the Choctaw Nation in Oklahoma, USA, I have come to realize that museums are changing rapidly in the age of Industry 4.0.

On the evening of September 25, An Cuu Ward People’s Committee held the 2026 Full Moon Festival for nearly 500 children in the ward, featuring a variety of recreational activities, musical performances, a lantern procession, and a traditional Mid-Autumn feast.

On the evening of September 21, Hue City Young Entrepreneurs Association, in coordination with Kim Dong Park, and the Youth Union Chapter of the Faculty of Marketing and Commerce, University of Economics, Hue University, organized a Mid-Autumn Festival program themed ‘Enjoying Mid-Autumn Festival’ for children facing difficult circumstances in the city.

The 2026 Hue Unicorn Dance Festival officially opened on the morning of September 20 at the Sports Hall at 100 Pham Van Dong St. The event is part of the Autumn Festival activities under the Hue Festival 2026 program and is jointly organized by the Department of Culture, Sports and Tourism and Phu Xuan Ward People’s Committee.