20 enterprises participate in trade connection

Ms. Nguyen Thi Bich Thao shared at the program

Given the reality that Hue is lacking a destination where visitors can both shop for specialty products and experience cultural features of Hue, Kinh Do Specialty Joint Stock Company is pursuing the goal of transforming the Song Centre into a diverse experiential space, from enjoying authentic Hue cuisine, shopping for gifts, to engaging in cultural exchanges, and connecting people with heritage of Hue in a close manner.

Ms. Nguyen Thi Bich Thao, Director of the Trade Investment Promotion and Enterprise Support Center, shared that the People's Committee of Hue City has just approved the Hue City Trade Promotion Program for 2025, which includes many important trade promotion activities. Accordingly, the Center will promote activities to support enterprises in expanding their markets through domestic and international trade promotion events, organize conferences, seminars, forums, and trade connection programs. Simultaneously, the Center hopes that enterprises will boldly invest in standardizing product development, as well as improving the product quality to gain a competitive advantage.

At the program, the enterprises had the opportunity to share the characteristics and advantages of their products, and signed cooperation agreements with Kinh Do Specialty Joint Stock Company to bring their products into the Song Centre space.