Recently, on the central streets of the city and along the Huong River, many people have noticed cyclos painted in Grab's signature green, with the brand’s logo and QR identification codes. This pilot program is being carried out under a cooperation agreement between Hue City and Grab Vietnam, with a group of cyclo drivers receiving support for vehicle repainting, uniforms, and identification accessories.

Without noise and haste, the journey invites travelers to lose themselves in the timeless, contemplative, and poetic beauty of Hue along the Huong River. In recent years, this experience has been reimaged with touches of elegance: afternoon tea at sunset, dinner under the stars, and the lingering notes of traditional Hue Singings.

On the afternoon of July 25, the Information Center for Tourism Promotion, Hue City Department of Tourism collaborated with 4LLIN Co., Ltd. and AEON MALL Hue Shopping Center organized a conference to introduce the tourism product “Cultural and Artistic Experience Tourism in Hue City.”

For the first time, the royal tea party space of the Nguyen Dynasty has been recreated in the heart of Hue Imperial Citadel, introducing a poetic and promising new night-time tourism experience.

According to the information from the Center for Trade Investment and Promotion, and Business Support, the center is accompanying the launch of the Kinh Do Specialty Cultural and Culinary Experience Complex at the Song Centre Hue.

On March 2nd, the University of Economics, Hue University, in collaboration with Youth Employment Service Center of Hue City, organized the experiential program “A day as a HUE University student”.

“Nguyen Tieu Festival” is an experiential program organized by Le Loi Primary School on February 12, aiming to educate students about traditional culture and bring an exciting atmosphere after the Lunar New Year holiday.

By blending modern technology with long-standing cultural values, Hue’s heritage is embarking on a new, vibrant journey.

On the afternoon of January 18, at the space of 23-25 Le Loi St., Thuan Hoa Ward, 40 children and their parents had a chance to join in an activity of experiencing cooking tet cakes to celebrate Tet holiday. This program was held by the Hue Book and Culture Club.

As a “pillar of the community” with over 40 years of experience, Nguyen Ha (Giang Hai, Phu Loc) is not only revered for his deft hands but also respected by fellow fishermen for his dedication to the craft of net weaving and his journeys on the open sea.