Preserving and promoting folk culture of Thua Thien Hue

Early in the morning, in a three-bay house filled with sea air in Phuong Loc Village (Phu Vinh Commune), 73-year-old Tran Van Than, surrounded by bamboo baskets, miniature boats, and coracles, was moving his hands skillfully with thin bamboo strips. Having spent decades making a living from the sea, though his health no longer allows him to work at sea, his deep affection for his hometown’s sea lives on through every product he makes.

One day in mid-July, Vo Que, the poet, and the Hue City Museum of History jointly launched his publication of ‘Loi ca chau ngoc’ (tentative translation: Exquisite Lyrics). Many audience members could not help but be moved by the heartfelt devotion of a man deeply attached to Ca Hue (Hue-Singing music).

If the past 5 years were a period of building a ‘data reservoir’, the next 5 years will be a time of forming a ‘data power plant’, where data is not only stored, but also harnessed to create new values. This also requires management agencies to shift from a mindset of managing data to the one of exploiting and promoting its values, bringing heritage closer to the public while opening new opportunities for economic development based on heritage.

On July 18th, the University of Sciences, Hue University, in collaboration with the University of Social Sciences and Humanities, Vietnam National University Ho Chi Minh City, the University of Social Sciences and Humanities, Vietnam National University Hanoi, and Hanoi National University of Education, will host the international scientific conference "Preserving and Promoting Cultural Heritage Values: International Experience and Vietnamese Practice".

When the Pa Co language finds its voice on digital platforms, and when history is recreated through virtual reality technology, the traditional cultural values of A Luoi are also discovering new pathways for preservation and sustainable dissemination in the digital age. Remarkably, this initiative is the result of a scientific innovation project developed by a group of students from this mountainous region.